Lebanon is currently experiencing several intersecting crises: infrastructural incapacity, economic instability, a global health pandemic, a suspended refugee problem, and severe government corruption culminating in an explosion on 4th August at the Beirut port.
A brand is essentially a promise a company makes to its consumers. The purpose of branding in marketing is to establish trust within your consumers and create loyalty. Your brand not only gives your buyers a way to remember you, but it also creates an identity for your business and sets you apart from competitors.
