Competition for European funding is increasing with success rates predicted to fall, this increased competition comes at a time when Europe has changed their priorities, making some of the previously less important components of an application critical, researchers really need to sell their project ideas in both the abstract and the impact.
The emphasis had been shifting over previous years in Research based proposals with the EU increasingly looking for actual benefits at the end of projects. This has now become formalised in Horizon 2020 with Impact (and its sub sets of exploitation and...
