Marketing And Communications Manager

Accountabilities, responsibilities and main duties:   1. Market analysis and research Ø  Manage research and analysis, including market trends, competitive environment, customer segmentation, customer needs to create insight for marketing strategy and planning across our programmes and services.   2. External communications and media relations Develop, implement, monitor and evaluate communication and media plans including best communication channels to use for specific audiences. Ensure that external communication strategies and implementation plans are integrated in project delivery plans for all programmes and projects. Generate a supply of high quality stories and images which demonstrate the British Council’s impact and ensure they reach our target audiences through planned media campaigns. Develop and maintain a comprehensive network and database of media and VIP contacts, and ensure that they are kept well informed about our programmes. Actively engage with key contacts and media through networking and face-to-face meetings. Track performance of marketing campaigns through measurement and analysis to understand effectiveness and ROI (Return on Investment). Develop or commission content, both written and audio-visual that is of high-quality, relevant and interesting to a variety of external and internal audiences. Oversee the production of external communication materials including Annual Country Review, e-Newsletters, etc., and lead in Arabic proofreading for all promotional and advertising materials in country. Management of offline communication channels including corporate publications and promotional materials. Brand management and role as design affiliate ensuring compliance across all print and non-print materials, physical presence in office and at event venues in line with corporate standards.   2. Digital communications Plan, develop, lead and implement an overarching digital communication plan in line with corporate objectives, brand values and business strategies and the team plan; includes development of suitable content and ensuring the website and all digital channels have relevant up-to-date content, consistent with the communications plan. Responsible for collaborating with all teams to enable unified branded messaging for engaging communications through corporate digital channels such as Twitter, Facebook, blog, the country website, etc…  Introduce content marketing in appropriate channels in the context of the current digital environment in order to position the corporate site as a destination for our potential customers and develop content with internal stakeholders.  .   3. Monitoring and evaluation Management of Scorecard processes and returns, ensuring all relevant staff are fully aware of the purpose and nature of the Performance Scorecard and are clear about their role and ownership of specific activities.   4. Financial and resource management Plan, monitor and reforecast marketing and communications budget and check expenditure against monthly financial reports.   5. Equality, Diversity and Inclusion Work effectively with diversity as an essential and integral part of daily work and consistently meet the British Council’s Equality, Diversity and Inclusion policy and standards in carrying out all internal and external duties.   6. Professional development Continually developing professional expertise to provide ongoing guidance and best practice on new technologies, developments and trends to support British Council digital presence.