Communications Officer

Creative Coordination

1. Developing Photography and Videography briefs for on-sight jobs and testimonials/ Coordination for Shoots
2. Developing Video Animation Briefs and coordination with Animators for content and branding alignment
3. Developing Graphic Design and Creative Briefs/ Follow up for timely delivery of material and adherence to deadlines

Sales Coordination

1. Developing Potential Client Profiles in parallel with product/Services lines available
2. Development of in-house promotions and offers based on sales insights and requests
3. Developing Messaging and Visibility Guidelines
4. Establish analytics with sales to understand how our marketing activity turns into customers, and continually refine our process to convert customers.

Social Media Coordination & Execution:

1. Coordination with Social Media Agency on daily basis for reports
2. Tracking of campaign performance and Application of Campaign Optimization Tactics
3. Developing Social Media Strategy with Social Media agency/Oversee implementation
4. Identify and write human interest stories
5. Community Management on Social Media
6. Copywriting of captions  

Digital Coordination & Execution:

1. Maintain & Update Website content / Coordinate with Web Developers for Tactical Landing pages
2. Launch online surveys and follow up on target results
3. Launch Digital Marketing strategies (Google Adwords, Local Web Placements,...) with Digital Agency
4. Develop and dispatch Monthly external newsletter
5. Manage CRM software and create targeted E-mail marketing strategies utilizing insights

Offline Media Coordination & Execution:

1. Develop ATL and BTL marketing strategies
2. Coordinate for Offline Media Buying Campaigns

PR/Events:

1. Coordination of networking/Promotional events
2. Coordination with Event Planners for National Events
3. Development and implementation of events action plans
4. Representation of the company in national events
5. Setting up event participation strategy  
6. Develop Press Releases
7. Coordination with Operations:
8. Create Sales scenarios with Sales Team
9. Streamline user experiences
10. Develop Annual Report/Impact Report/Success Stories
11. Report on Monthly progress and Sales Targets
12. Collect testimonials from Organization Users
13. Develop Sales tools (Printables, Presentations, Videos, Images, Offers,...)
14. Coordinate with Monitoring and Evaluation department