About the job
Your main duties and responsibilities will be:
Under the direct supervision of DRC livelihoods manager, the service provider will be responsible for :
- Conducting a technical needs assessment on sales and marketing for each of the 6 MSMEs previously supported by DRC in sectors like: hospitality, tailoring, food processing and services.
- Developing a tailored learning plan for each businesses based on the assessment on customer services, generating marketing intelligence, expanding brand awareness, identifying target audience and widening prospects, increasing sales, social media marketing;
- Conducting 10 one-to-one coaching sessions of 2 to 4 hours for each business with the businesses managers;
- Supporting businesses to develop a marketing plan for their business;
- Reporting on a regular basis to the livelihoods manager on progress towards learning objectives and sharing attendance sheets.
The topics to be covered during the coaching session are but not limited to:
- Identifying the businesses’ strengths, opportunities, existing assets, desired audience, stakeholders, and future goals
- Specifying the target audience and tutoring on how to analyze their demographics backgrounds, general needs, and precise needs and perceptions of the business related product/service.
- Identifying the competition, analyzing their positioning and their marketing strategies. Develop a unique message to deliver to the target audience.
- Marketing strategy: Defining the marketing objectives, Positioning of the business, brand’s awareness, Pricing strategy, promotion methods and procedures, product/service’s quality, and distribution Channels.
- Developing a Sales plan: Identify suppliers, sales forecasts, and sales methods.
- Marketing Budget: Specifying the marketing materials needed, researches, promotion expenses.
- Coaching on strategies to increase sales in the future and improve brand positioning
Expected Deliverables:
The work will be conducted over a period of 2 months representing a total of 35 working days. The service provider will be expected to provide the following deliverables:
- A brief inception report (5 to 10 pages) identifying the methodology
- A learning plan for each business with detailed of coaching session
- Delivery of 60 coaching sessions with attendance sheets;
- Marketing plan developed by the businesses
- Brief final report
Timeframe
This timeframe is tentative and will be revised based on the service provider proposal.
To view the time frame please use below URL
https://candidate.hr-manager.net/ApplicationInit.aspx?cid=1036&ProjectI…
About you
To be successful in this role we expect you to have the following:
Required
• Previous experience in conducting individual coaching for micro-businesses;
• Previous experience in designing and implementing marketing plans in the private sector;
• Strong business management and marketing background.
Desirable
• Previous experience with NGO work is a plus;
In this position, you are expected to demonstrate DRC’ five core competencies:
- Striving for excellence: You focus on reaching results while ensuring an efficient process.
- Collaborating: You involve relevant parties and encourage feedback.
- Taking the lead: You take ownership and initiative while aiming for innovation.
- Communicating: You listen and speak effectively and honestly.
- Demonstrating integrity: You act in line with DRC’s vision and values.
We offer
- Contract length: 2 months (35 days)
- Level: Daily rate, based on SOP
- Duty Station: Tripoli
- Start date: May 2018
Salary and conditions will be in accordance with Danish Refugee Council’s Terms of Employment for Consultants; please refer to drc.ngo under Vacancies. For questions regarding the vacancy please contact dolene.khairallah@drclebanon.dk.
Application process
Interested? Then apply for this position by clicking on the apply button or go to www.drc.ngo under current vacancies.
All applicants must send a cover letter and an updated CV (no longer than four pages) in English. Applications sent by email to Dolene Khairallah will not be considered.
Closing date for applications: 23 of April 2018
If you have questions or are facing problems with the online application process, please visit drc.ngo/jobsupport.
For further information about the Danish Refugee Council, please consult our website drc.ngo.