Social Media Specialist

OBJECTIVE:

The Social Media Specialist is responsible for managing Caritas Social Media platforms and handling various activities such as communications, PR, events and content creation

DUTIES:

• Set up and optimize Caritas online pages within each platform in order to increase the visibility and awareness of Caritas social activities and services
• Generate, edit, publish and share daily/frequent content such as engaging text, images or videos that builds meaningful connections and attracts community members
• Create and update editorial schedules and calendars in order to edit the platforms content at the optimal time
• Work closely with other departments on defining the most important social media KPIs and coordinating actions
• Keep up-to-date with social media and digital technology trends and best practices
• Set and implement social media and communication campaigns while respecting Caritas marketing strategies and guidelines
• Evaluate and measure the success and performance of every social media campaign
• Engage with online community and respond to comments and requests in a timely manner
• Monitor, track and report on feedback and online reviews

SKILLS:

Business Skills

• Ability to identify and track community KPIs
• Good multi-tasking, attention to details and problem solving skills
• Strategic Thinking
• Ability to work and meet deadlines
• Excellent verbal and written communication Skills (Fluent in Arabic and English languages)
• Copywriting skills
• Community management and creativity

Computer Skills

• Must be adept in the use of MS Office applications
• Basic Knowledge in Photoshop is a plus

EXPERIENCE AND KNOWLEDGE:

• Minimum 2 years of experience in managing several social media platforms and accounts
• Previous experience in planning and leading community initiatives