Re-Advertisement: JO # 19090 – Associate PSP Officer (Engagements Campaigns) – NOB – UNHCR Temporary Appointment (PSP Unit) - Beirut, Lebanon

Associate PSP Officer (Engagement Campaigns)

ORGANIZATIONAL CONTEXT

Eight years into the Syria crisis, Lebanon remains the country hosting the largest number of refugees per capita, with nearly 950,000  Syrian refugees registered with UNHCR, about 20,000 refugees of other origins - mostly Iraqi - and Palestine refugees under UNRWA’s mandate.  There are no formal camps for Syrian refugees in Lebanon, and refugees are living in hundreds of communities and locations across the country.

The refugee response is led by the Government and UNHCR and UNDP, supported by the international community. As the designated lead agency in the refugee response, UNHCR has established a sector-based structure in Beirut and in the field. The structure brings together over 150 UN agencies, national and international NGO partners [over 150 actors, including UN agencies, national and international NGOs and Ministries] in identifying and agreeing on the strategic priorities to address the needs of Syrian refugees and vulnerable Lebanese communities. The Lebanon Chapter of the Response Plan falls under the Regional Refugee and Resilience Plan (3RP), whereby UNHCR guides the refugee response and UNDP facilitates the resilience and stabilization component.

The UNHCR operational response in Lebanon is one of the largest for the organization. Media attention and the frequency of influential high-profile visitors is high. The Office has grown substantially in the past years and is currently operating with around 650 staff. Aside from the country office in the capital city of Beirut, UNHCR has field offices in Mount Lebanon, Qobayat, Tripoli, Tyre and Zahle.

The purpose of this role is to contribute to management of a digital, creative and communication team that is able to engage and mobilise diverse group of audiences in the region, as well as position UNHCR in the hearts and minds of people.The role will focus on achieving a full year campaigning approach based on quality content that is relevant to target audiences with the support of Public Information teams in the MENA region.

The Associate PSP Officer (Engagement Campaigns) is part of  a creative Digital team that will contribute to the growth of UNHCR¿s IG fundraising strategy and plan, and the communications vision of the Private Sector Partnership (PSP) Arabic Digital Hub. S/he works closely with the regional PSP team and the Global Fundraising Support Team. 

Private Sector Partnerships Service (PSP) sits within UNHCR's Division of External Relations (DER) and is responsible for mobilizing resources from the private sector for refugees. UNHCR have developed a $1 Billion Private Sector Fundraising Strategy 2018-2025. This strategy focuses on both Individual Giving and Private Sector Partnerships and identifies priority fundraising markets and regions.

Individual Giving (IG) is targeted at the general public to secure the support of individuals through regular, unrestricted donations, cash appeals and legacies. The aim is to generate both monthly and one-time donations from individuals using various channels and methods including direct mail, face-to-face fundraising, telemarketing, digital fundraising, DRTV and emergency fundraising, with focus on strong donor loyalty and lifetime value.

The purpose of this role is to contribute to the management of a digital, creative and communication team that is able to engage and mobilise diverse group of audiences in the region, as well as position UNHCR in the hearts and minds of people.The role will focus on achieving a full year campaigning approach based on quality content that is relevant to target audiences with the support of Public Information teams in the MENA region.

The Associate Engagement Campaigns Officer will manage a creative digital production unit, a field support and content gathering unit and a community management unit with members spread across the MENA region. He/she will work closely with the regional PSP team and the Global Fundraising Support Team as well as creative and production agencies.

FUNCTIONAL STATEMENT
Accountability
- UNHCRS¿s IG Fundraising Strategy and Plan is expanded and implemented within the Area of Responsibility (AoR).
- Digital engagement campaigns are well positioned to meet fundraising targets, and inspire, mobilise and empower a wider segment of target audiences to take action.
- Contribute to the strategic and operational direction and management of the Individual Giving unit and PSP service in MENA.
- Digital activities are planned, monitored and evaluated according to income and fundraising targets.

Responsibility
- Contribute to the development of fundraising communications strategy, plans and messages of PSP Arabic digital hub based on fundraising needs while boosting UNHCR Brand equity and Brand coherence, which encompassing all fundraising channels of PSP MENA.
- Manage a creative content team of designers, copywriters, digital promotion and development specialists besides two PSP Associates (content editors) embedded within the Lebanon and Jordan operations.
- Oversee the creative process and give guidance to the creative team.
- Sign off day-to-day PSP Arabic Digital hub content and coordinate content of strategic campaigns with social media and PI teams when necessary. This includes social media content, DRTV content, newsletters and other key donor materials.
- Monitor with the senior digital media producer shareable ¿editorial calendar¿ of engaging content throughout the year.
- Contribute to digital team thinking on new engagement initiatives, including scoping support needed, driving creative thinking, and working with the Senior Digital Media producer to develop appropriate plans and resources.
- Identify opportunities to use the news agenda to raise awareness and lead on developing emergency fundraising campaigns and digital engagement activities.
- Lead IG emergency fundraising campaigns identified by the Global PSP Emergency Coordination team to mobilize funds and increase UNHCR brand awareness during emergencies.
- Oversee external agencies¿ content production, pitches and proposals to ensure adherence with the PSP Arabic digital hub objectives and priorities.
- Identify needs and opportunities throughout the creative process, mobilize, and liaise with relevant stakeholders and the field to drive content gathering, and production quality communications products.
- Work closely with the donor development team to ensure alignment in communications and strengthening the relationship with existing donors resulting in an increase of the long term net income per donor.
- Contribute to the development of digital content and engagement strategy across different channels including social media, DRTV, and donor communications.
- Maximize the talents of the creative team by providing resources, being a coach, a teacher, an instructor, and a critic all at once. 
- Act as liaison with key internal stakeholder teams including Public Information and social media teams to ensure alignment of digital fundraising activities with UNHCR¿s external and public communications strategies.
- Liaise with campaign and advocacy team in MENA, Public Engagement and PSP Communication teams in Headquarters and Field Offices over UNHCR¿s digital campaigns and opportunities.
- Perform other duties as required.

Authority
- Monitor the implementation of digital engagement campaigns and make recommendation in case of deviation from plans.
- Assist to develop digital fundraising campaign strategies for IG donors and public and test new ways to improve.