Social Media Expert

Main Duties and responsibilities:

- Content Creation: Proactively create editorial content (stories, photos, advocacy images, contests, campaigns, audio, video, infographics, etc.) in cooperation with the Communication department and other departments at SAWA Group and adapt for media pitching, web and social media.

- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.

- Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action.

- Set up and optimize SAWA’s pages within each platform to increase the visibility of SAWA’s social content.

- Moderate all user-generated content in line with the moderation policy for each community.

- Create editorial calendars and syndication schedules.

- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.

- Collaborate with other departments to manage reputation, identify key players and coordinate actions.

Education:

- BS in Communications, Journalism, Marketing, Business, New Media or Public Relations

- Experience and background in communications or other relevant discipline, specifically in writing and editing;

- Two years or more experience in Social Media content and campaigns

- Experience in online community-building;

- Experience in building online and social networking campaigns;

Work Requirements:

- Excellent consulting, writing, editing (photo/video/text), presentation and communication skills

- Demonstrable social networking experience and social analytics tools knowledge

- Adequate knowledge of web design, web development, CRO and SEO

- Positive attitude, detail and customer oriented with good multitasking and organizational ability

- Solid command of fluent English spoken and written is a must.

- Excellent command of Windows, Word and Excel is eligible.