Access to the US and EU Markets for the Wine Cluster Training

Fair Trade Lebanon will implement multiple trainings related to Access to the wine market in the US and the EU (Marketing, Packaging, Labelling, Market Regulations) and Access to Certifications for the mentioned markets.

1- Training Topics:

• Introductory training on Wine Markets in the US and EU

• Introductory training on Marketing Lebanese wines in the US and EU

2- Outcome:

Within the scope of the project’s overall objective, the action aims at reaching the following outcomes: 

• To ensure the trainees have basic knowledge about the US wine market
• To ensure the trainees have basic knowledge about the EU wine market
• To ensure the trainees have basic knowledge about the most effective wine marketing strategies in the EU and US

Fair Trade Lebanon is looking for a trainer to provide the trainings.

3- Deliverables:

a. To develop trainings contents and trainees handouts

b. To conduct 3 online training sessions of 1.5 hours each for the wine cluster members (10 members):

• USA and EU market standards and regulations
• Access to the USA Market
• Access to the EU Market

c. To submit a progress and final report

These trainings might be organized in-person (depending on the official decision related to COVID-19 response) and/or online (if lockdown is imposed).