Senior Digital Marketing Specialist

Sharikawalaken.media is the place for someone who wants to be challenged and grow. It’s never the same day twice and it’s a great place to work. We take pride in our work, while supporting and encouraging all of the new talent that joins the team. This is a full-time position and you will be reporting to the Co-Directors.

Key responsibilities include:

• Strategic and technical implementation and management of digital advertising platforms such as Google Ads, social media ads (FB/IG, Twitter, etc.), and programmatic demand-side platforms (DSPs).
• Strategic and technical implementation and management of various marketing platforms such as marketing automation, CRM, email, SMS.
• Technical implementation, configuration and management of website tracking and tagging. Google Analytics (UA and GA4), CRO platforms such as Google Optimize, ad platform tracking “pixels” and custom solutions.
• On-site search engine optimization including keyword research, tackling hands-on content optimization, and technical challenges such as indexation issues, site structure, single-page apps, and general technical best practices.
• Provide strategic & tactical recommendations on an on-going basis as campaigns & Key performance indicators (KPIs) evolve.
• Develop, implement, manage and optimize Pay per Click (PPC) campaigns across a variety of online publishers including Google and Bing Ads.
• Conducting keyword research, analysis, bucketing, and Google Ads manager (Previously known as My Client Center - MCC) level asset structuring reviews and recommendations.
• Assisting with visitors communications related to digital campaign analysis & recommendations.
• Responsibility for final QA and sign-off on campaign launches and ongoing optimization (keywords, ad copy, targeting, bidding, and overall campaign health. Monthly reporting of campaign metrics, results, optimizations, and insights)

The successful candidate will have:

• Must be extremely detail-oriented and organized to ensure flawless execution.
• Must have strong written and verbal communications skills to effectively work with both the team internally and create client-ready reports, as well as assist with adapting and optimizing copy for paid and organic digital advertising efforts.
• An excellent understanding of digital advertising technologies with an ability to quickly jump into new platforms.
• Proficient working knowledge/certification of Google Analytics, SA360, Google Ads, Google Search Console and Google trends (Kenshoo is an asset).
• An excellent understanding of paid social platforms including Twitter, Facebook, Instagram, and LinkedIn interface, features, and execution tactics.
• Experience with email marketing platforms such as Mail Chimp.
• General ability to analyze and troubleshoot problems related to digital advertising across platforms, analysis tools, and websites.
• Strong analytical skills and ability to provide tactical & strategic recommendations with or without prompt to help make business decisions.
• Analyzing organic search health and opportunities, through a holistic understanding of the interplay between Paid and Organic Search.
• A solid understanding of analytics tools such as Google Analytics, Google Tag Manager, and ad platform pixels.
  • Technical experience with front-end web technologies (HTML, CSS, JavaScript) to support the implementation and troubleshooting of analytics-related solutions.
• Paid and organic research and analysis tools such as Google Ads Keyword Tool, Google Search Console, Semrush, and Ahrefs.
• Solid understanding of how other media activities affect PPC, SEO, and Paid Social campaigns.
• Experience with both hands-on and strategic SEO work, including on-page & local optimization techniques.
• Strong written and verbal communication skills (English and Arabic)
• At least 4 years of experience working in a digital marketing role, with agency experience considered an asset.

Candidates must be eligible to work in Lebanon. To apply, please send your resume and cover letter to jobs@fe-male.org, referencing: Senior Digital Marketing Specialist Application in the subject line. We appreciate the time it takes to apply, but we are only able to contact those being considered for the position. Thanks for your understanding!

We are committed to providing a safe, healthy and inclusive work environment that inspires respect. Fe-male is a feminist community organization committed to employment equity and diversity in the workplace and welcomes applications from women, persons with disabilities, and LGBTQ2S+ persons. We are committed to providing persons with disabilities equal opportunities and standards of goods and services.