Marketing Agency or Creative Leader - Project: Communication and Marketing campaign for the Development of a direct sale market for fruits and vegetables in Beirut Blast Area

Terms of Reference (ToR)
Marketing Agency or Creative Leader
Project: Communication and Marketing campaign for the Development of a direct sale market for fruits and vegetables in
Beirut Blast Area
1. Contracting Authority (CA)
JIBAL
2. Background and objectives of the project
The project Sustainable Agriculture supplying Urban Farmer Markets for Increased Food Security (SAUFF) aims to support blast-affected communities by providing them with access to food at affordable prices. This objective will be achieved by working with most vulnerable smallholder farmers in the surrounding area of Beirut and linking their production directly to Beirut affected households. The purpose of this project is to respond to the rapidly deteriorating food security situation of vulnerable people in Lebanon. The project is implemented by JIBAL in partnership with HELVETAS and funded by Swiss Solidarity. 
The main activities of the project are:
1. Capacity building for farmers to reduce the use of chemicals and adopt sustainable farming methods.
2. Provide monthly coaching activities for farmers and monitor their field practices.
3. Create a market for sustainable farmers in Beirut and connect farmers directly to end consumers without the
“middle man” linkage.
The hereby terms of reference focus on the third activity, the development of the market. The main objectives of the market
are to:
1. Create a direct connection between producers and consumers
2. Provide access to affordable healthy food to the people in Beirut Blast and around it.
The market will therefore only include farmers, not resellers. Meetings are currently being organized with the farmers so
they can be part of the organization. The fruits and vegetables sold in the market are produced through sustainable farming
methods. The market will be implemented in the Beirut blast area and is expected to start mid-August 2021.
3. Scope of work
The Marketing Consultant is expected to do the below:
- Produce the branding for the market
- Set, plan, and implement a marketing strategy for the farmers' market
- Organize and implement marketing activities or events to communicate on the market.
- Plan and manage advertising and promotional campaigns for the market on a variety of media (social, print
etc.)
- Coordinate with the JIBAL team and project coordinator to ensure that the marketing plan meets the
market's objectives and contributes to its success.
- Conduct market research to identify opportunities for promotion and growth.
- Attend an evaluation meeting with Jibal at the end of the assignment.
The contract is expected to run for four months, starting from the beginning of July 2021 until end of November
2021.
4. Outputs / Deliverables
The marketing consultant is expected to deliver the below:
- Marketing Strategy
- Marketing events plan
- Advertising and promotional items
- Content of marketing material
- Market research study
5. Qualifications of consultant
- Proven experience in marketing and branding, preferably in the F&B sector.
- Good understanding of market research techniques, strategy development, statistical and data analysis
methods.
- Thorough understanding of social media and web analytics.
6. Number of working days:
The assignment is between July 2021 and November 2021
7. Management
The consultant will work under the supervision of Lama Al Aridi, Project Coordinator
Candidates interested to apply shall send the below documents to lama@jibal.org
- Portfolio
- Cover Letter
- Financial Offer, excluding social media ads, printing and other needed third parties (eg: photographer).
Confidentiality
All content and documents of the assignment are to be treated confidentially and may not be shared outside of the Jibal
team, unless explicit agreement was given by the supervisors.