Digital Marketing consultant

PURPOSE OF THE CONSULTANCY

This consultancy focuses on curating and implementing a digital media and marketing strategy for the Academy, , creation of targeted ads and marketing campaigns, using new tools and creative ideas for communicating about the academy, social media  monitoring and community management, developing content for different platforms. Knowledge in developing basic graphics or multimedia elements is a plus.

1. Digital Marketing: (Core)

The consultancy focuses foremost on developing and implementing the Amnesty Academy Marketing strategy aiming at promoting the academy e-learning courses and raising the number of learners on the platform 

2. Creativity and Content Creation: (Core)

One of the consultancy deliverables is to suggest and lead on creative ideas of tools and multimedia assets that maximize the SM reach, interaction, clicks and conversions.

3. SM Monitoring and Community Management: (Core)

The consultant will lead on SM monitoring and community management related to the Academy. This task suggests monitoring positive comments and/ responding to queries as per established FAQs (preferable)

4. Creation of communication outputs (preferable)

The consultant is expected to occasionally suggest and create comms outputs such as Blog articles relevant to big launches and new important updates.

5. Creation of basic visuals (preferable)

When needed, the consultant is encouraged to suggest, create, edit and test basic visual assets using canva and other tools as per market requirement.

Additional areas of consultancy to take into consideration

• Gender: The consultant should ensure gender balance across marketing

• Audience relevance: The consultant should test and break marketing taking into consideration the different region audiences.
• Language: the consultant should be able to develop content in English and Arabic

EXPECTED RESULTS OF THE END CONSULTATION

• Developing a clear monthly plan along with posting weekly and monthly SM outputs, monitoring engagement on SM on weekly basis
• Coordination of weekly meetings to present results and build on them
• Refine and update AI Academy marketing strategy for academy
• Creation captions for SM
• Identifying and creating new assets
• Suggesting and creating comms outputs
• Reviewing ads, adjusting based on lessons learned and creating reports for the Ads campaigns

PROVISIONAL TIMELINE

Deadline for submitting tender to the MENA HRE Team

March 20, 2022

Contract signed between consultant and the MENA HRE team

March 30, 2022

CONTRACT END DATE

END OF MAY (RENEWABLE)

REQUIRED COMPETENCES

•           Demonstrable experience of Digital Marketing

•       Familiarity with different SM platforms

•       Demonstrable experience in Marketing strategy creation

•       Demonstrable experience of working with NGOs

•       Familiarity with human rights language

•       Ability to craft digital content in English and Arabic (the content will be based on main messaging from the Academy team)

•       Excellent written and verbal communication skills in Arabic and English.

•     Excellent understanding of multimedia production