Digital Marketing Expert - Food System Challenge – FSC

Berytech has recently launched the call for applications. Twenty SMEs and cooperatives were shortlisted out of which 10 entities were selected to receive a support package of one hundred thousand dollar (USD 100,000) in cash grant and technical assistance to help them develop their solutions. Selected participants were chosen based on their project’s final impact on the food system in Lebanon, throughout the food value chain, be it at the producer level or at the consumer level. Impact includes improved food security, impact on local rural producers and communities, labor, and consumer. Within that framework, Berytech hires technical consultants to deliver specific assistance within a determined scope for each of the selected beneficiaries.

Berytech seeks an external consultant to support a well-established company in developing its digital marketing strategy. The company operates in the waste management field and is currently expanding its operation.

The Consultant is expected to fulfill the following in addition to any other task required:

• Design a digital marketing strategy that fits the company’s needs in terms of recreating a new refreshed identity and increase sales. The strategy might provide different markets tactics (search engine optimization, social media marketing, digital advertising, etc.)
• Assist the company in re-assessing the targeted market and identifying measurable, specific, time-bound, and achievable marketing goals.
• Perform updates for the company’s current website, and social media platforms.
• Support in the development of a marketing plan for B2B and B2C customers
• Assist in digital strategies and creating content calendars including campaigns for social media & website for at least 2 months forward.
• Develop designs, art direction, artworks and video animations for posts, stories, reels, and website.
• Create targeted ad campaigns (visuals, text, call to action).
• Provide at the end of the intervention a report thoroughly detailing the milestones achieved and the company’s remaining gaps.

    Qualifications

• Bachelor’s degree in Marketing or any related field
• Proven experience with working on similar project is a must
• At least 8 years-experience in consulting on marketing and social media, experience with media organization is an asset.
• Ability to give actionable recommendations
• Fluent in English and Arabic

The selected Consultant is expected to start his/her activities the soonest after selection; exact timeline and effective working days are to be set based on both company’s and Consultant’s availabilities. 

Candidates should submit the following documents:

• Technical (maximum two pages) describing the methodology to conduct the work based on the content suggested in section: “Scope of Work, Outputs, and Deliverables” elaborating it further.
• Profile and project references (maximum two pages): A brief explanation of the consultant(s) background should be submitted (CVs shall be included as annex) along with project references on the topic.
• Financial Proposal describing the expected renumeration and the proposed timeframe of the intervention.