Marketing Consultant

Objective:

A catering social business company is looking for a skilled and knowledgeable marketing consultant/firm to define an effective strategy and practical plan in order to boost its marketing efforts, ensures that the operation will properly engage customers and maximize its market share.

Scope of Work:

The marketing consultant/Firm is expected to define marketing strategies, identify most appropriate messages and communications, develop these strategies through a detailed plan.

The marketing consultant is expected to deliver the following:                                                   

• Study the business profile and operations to understand its marketing needs                     
• Provide a competitive analysis                      
• Perform SWOT analysis                 
• Compile and present information visually and in written reports.                              
• Develop a strategy according to objectives and budget (Covering: Marketing, Communication, Branding and Image)                                
• Assess the pros and cons of possible strategies.                 
• Give direction and roadmap document to implement the strategy created with the most effective methods and tools.                               
• Provide advice on branding, positioning, communications and other marketing issues.                    
• Identify main media messages, communication tools and marketing and advertising campaigns.                 
• Provide contacts, if needed for reliable vendors, in the field of packaging, media communication…   

Competencies / Expertise / Skills required                                                          

Successful marketing consultant/Firm should have skills in marketing, business, communications, and should have proven experience working in marketing or advertising roles.                      

Ideal candidate will be up-to-date with trends in social media marketing, online marketing, and direct response marketing. He/she will also have experience using search optimization techniques and platforms.  

Qualifications for individual consultant                  

• BSc/BA in marketing, communications, business or relevant field; MSc/MA will be a plus.                              
• Industry-specific certification is beneficial.                           
• 5+ years of experience in a senior marketing position.                    
• Proven experience as marketing consultant or similar role.                           
• Strong Knowledge of data analysis and market research.               
• In-depth knowledge of marketing principles and best practices.                 
• High creativity in writing effective proposals and reports.                             
• Ability to think strategically and analytically.                        
• Strong communication (oral and written) and presentation skills.                              
• Proficient in MS Office/Working knowledge of IT and marketing software

Qualifications for consulting firm                              

• 10+ years of experience in marketing consultancy service.                            
• Engaging marketing professionals according to the required qualifications.                           
• Showing a special area of expertise and knowledge in the required industry.                        
• Great business portfolio showing “Track Record” on clientele list.                              
• Able to provide references as case studies showing success in similar work.                          
• Able to connect with best partners, network services