Adyan Foundation is requesting proposals from website and creative agencies to uplift Taadudiya's platform

1. About Adyan Foundation:

Adyan is a Foundation for diversity, solidarity and human dignity. Registered as an NGO in Lebanon, Adyan works locally, regionally and internationally for pluralism, inclusive citizenship, community resilience, and spiritual solidarity, through home grown solutions in Education, Media, Policy, and intercultural and interreligious relations. Adyan is registered in Lebanon as a non-profit and non-governmental organization (NGO), under registration number 1103 by a ministerial decree dated 18 September 2008.

Adyan has been promoting a culture of accepting difference for several years now through different innovative approaches.

As such, in 2017 Adyan Foundation launched “Taadudiya” digital platform to encourage people to value inter-religious diversity in Lebanon, across the MENA region and globally by publishing content that varies from opinion articles to video interviews and short films.

2. About Taadudiya’s mission and key messages:

• Foster a culture of accepting difference
• Value diversity in Lebanon and across the MENA region
• Inspire hope, courage and peace against hate speech and extremism
• Raise awareness about religious differences and freedom of beliefs
• Highlight the impact and importance of interreligious and intercultural dialogue
• Dig deeply into ethnicities, minorities, nationalities, migrations, refugees, and women rights
• Tackle global and current issues (breaking news) subject to public opinion
• Enhance critical thinking, positive approach, better understanding and interpreting religion

3. Scope of Work:

Adyan Foundation is requesting proposals from website and creative agencies to uplift the brand of this digital platform, provide web development and support as well as plan for an efficient digital media strategy that includes dispatching web-based newsletters. Also, a creative director is needed to revamp Taadudiya’s brand, uplift its website in terms of layout, colors, fonts, banners, etc..

4. Agency’s Responsibilities:

Digital media planning to ensure high visibility, reach, and engagement

1. Brand identity: fonts, color palette & mood board
2. Revamp Taadudiya’s website according to the branding guidelines
3. Establish a closed loop social media strategy and guidelines (tone of voice, identify brand campaign trends and best ways to promote our content on new digital tools, etc)
4. Reach KPIs established in coordination with Adyan Communication team.
5. Present performance results in a clear, easy-to-understand manner.

EXECUTION

1. manage preset campaigns, including but not limited to account setup and paid ads while targeting the audiences who are interested in Taadudiya’s key messages.
2. Monitor performance of campaigns and drive activities to improve performance for optimal ROI
3. Host and provide technical support to Taadudiya’s website