Senior Marketing Consultant - DAWERR Activity

Scope of work 

The DAWERR Activity team seeks an expert (we are targeting independent consultants only) over a period of 5 months to deliver up to 20 x 1-1 sessions to Nadeera team, to provide tailored support, mainly:

• Assess the current marketing strategy and identify areas for improvement in collaboration with the contracted marketing company and the startup team
• Provide support in areas such as analytics, measurement, and optimization of marketing campaigns
• Work with the startup to identify and track key performance indicators (KPIs) to measure the success of the go-to-market strategy and make data-driven decisions
• Provide insights and guidance on how to communicate effectively the environmental and social impact of the startup's solution, and how it aligns with the Sustainable Development Goals
• Be available for specific meetings with the startup and the contracted marketing company to discuss progress, challenges, and opportunities
• Support the team in creating and executing a content marketing strategy to generate awareness and interest in the marketplace
• Review and provide feedback on the brand identity and messaging developed by the contracting company, making suggestions for improvements and optimizations
• Note: The scope of work can be adjusted based on the startup's specific needs

 Expectation

Key Deliverables: 

• Submit a report to the program management team after each session; covering progress, challenges faced, and recommendations provided to the team

Qualifications  

• A minimum of 10 years of professional experience in developing and executing go-to-market strategies and a proven track record of success in the startup industry
• Strong analytical skills and experience with tracking key performance indicators (KPIs) to measure the success of marketing campaigns
• Strong knowledge of digital marketing, including SEO, social media, and email marketing
• Experience in the waste management or sustainability industry is a plus
• Strong problem-solving skills and ability to think outside the box to come up with creative solutions.

Selection criteria 

Expert trainers will be selected based on: 

• Expert bio, proven track records and experience in the required field 

Budget scope