Call for Web Developers and Branding Agencies – STAND Up! Textile Eco-Innovation Challenge

Context & Background

About Berytech:

Berytech is a leading organization in the Entrepreneurial Eco-system in Lebanon, that aims to provide a conducive environment for the creation and development of startups, through incubation, business support, counseling, funding, networking, and company hosting, hence taking part in the economic revival of the country, participating in wealth and job creation, and retaining graduates and high-level skills in Lebanon.

About STAND Up!

Berytech is the implementing partner in Lebanon of STAND Up! Sustainable Textile Action for Networking and Development of circular economy business ventures in the Mediterranean, an EU-funded project under the ENI CBC Med program.

The STAND Up! project addresses the need for transition to an environmentally and socially responsible circular model in the textile sector, a traditional key industry in the Mediterranean with an undoubtful cross-border nature.

About the activity

With the aim of empowering the Fashion, Clothing, and Textile industry in Lebanon, Berytech is launching the Textile Eco-Innovation Challenge that offers the opportunity to develop sustainable innovation entrepreneurs for companies in this field.

SCOPE OF WORK AND SKILLS REQUIRED:

Activity 1: Branding and Digital Marketing:

Objective:

• To support a startup working on up-cycling donated clothes into a fashion collection redesigning their brand, developing a digital marketing strategy focused on raising brand awareness through social media and content marketing.

Scope of Work:

• To assess the startup’s existing branding and digital marketing presence that is up-cycling donated clothes into a fashion collection.
• To redesign and implement brand guidelines that include logo, colors, font, and brand design.
• To create a digital marketing strategy focused on social media and content marketing.
• To submit a clear report with insights, recommendations, and action points based on the findings of the branding and digital marketing strategy developed.

Requirements and Deliverables:

• The consultant will submit a redesigned brand guideline including logo, colors, font, and brand design.
• The consultant will submit a digital marketing strategy focused on social media and content marketing.
• The consultant will submit a clear report with insights, recommendations and action points based on the findings of the branding and digital marketing strategy developed.
• The consultant will be working on the "scope of work" while adding complementary suggestions and personal input to achieve the desired outcome based on the startup’s needs and roadmap.

Timeline :
The mission will be implemented between July and August 2023 for 5 weeks.

Qualifications

• Consultant experienced in conducting branding and digital marketing with more than 7 years of experience in the field.
• Track record working with startups and entrepreneurs.
• Effective communicator with any audience in an organized and professional manner.
• Preferred previous experience working with designers and ateliers.

Activity 2: E-commerce Website Development:

Objective:

• The Website Development Agency or Consultant will support a startup working on up-cycling donated clothes into a fashion collection to develop an e-commerce website including design, content, and branding that showcases the startup’s fashion collections and design.

Scope of Work:

• E-Commerce Website development and design
• E-Commerce Website content development

Requirements and Deliverables:

The consultant will be working on the "scope of work" while adding complementary suggestions and personal input to achieve the desired outcome based on the startup’s needs and roadmap.

• The consultant will submit a designed and developed e-commerce website.

The mission will be implemented between July and August 2023 for 5 weeks.

Qualifications

• Consultant experienced in website and e-commerce platform development with more than 7 years of experience.
• Track record working with startups and entrepreneurs.
• Effective communicator with any audience in an organized and professional manner.
• Preferred portfolio of working with fashion designers and retail brands

Selection Criteria:

Consultant, developers or Marketing Agency, will be selected based on:
- The proposal suggested for the program’s objectives
- Experts bio, proven track records and experience in the required field
- Budget scope