Digital Marketing and Growth Hacking – REAF Program – Incubation

Berytech is a leading organization in the Entrepreneurial Eco-system in Lebanon, that aims to provide a conducive environment for the creation and development of startups, through incubation, business support, counseling, funding, networking, and company hosting, hence taking part in the economic revival of the country, participating in wealth and job creation, and retaining graduates and high-level skills in Lebanon.

The Rural Entrepreneurs in Agri-Food (REAF) program aims at strengthening the business and product viability of innovative startups tackling sustainable rural economic development operating in South Mount Lebanon, Central and West Bekaa. The program will provide the startups with the tools to transform their ideas into sustainable and profitable businesses. REAF’s youth training will enhance their entrepreneurship mentality and entry into the job market.

The Incubator Program's mission is to nurture and grow disruptive ideas, proof of concepts, and prototypes that share three common characteristics:

1. A disruptive scientific or technological focus in agri-food, eco-tourism, circular economy, and sustainable agriculture.
2. The possibility to scale in the local market and beyond that.
3. The potential to create sustainable job opportunities locally.

The REAF Digital Acceleration Program seeks a Digital Marketing and Growth Hacking Expert to deliver the following requirements:

• Conducting a full-day online workshop on digital marketing and growth hacking for the participating startups.
• Providing 16 one-on-one mentoring sessions (60 minutes each) to each of the 8 startups, offering personalized guidance and support in implementing digital marketing and growth hacking strategies.
• Assisting startups in developing tailored digital marketing and growth hacking plans that align with their business goals and target audience.
• Offering continuous support and guidance throughout the program duration, including periodic check-ins and progress evaluations.
• Providing written feedback on every startup's performance and Digital Marketing and Growth Hacking strategy.
   

The Digital Marketing and Growth Hacking Expert should possess the following qualifications:

• Proven expertise and a minimum of 9 years of experience in digital marketing and growth hacking, with a focus on startups or early-stage businesses.
• In-depth knowledge of various digital marketing channels and growth hacking techniques, including but not limited to SEO, SEM, social media marketing, content marketing, email marketing, CRO, and marketing automation.
• Experience in developing and executing successful digital marketing campaigns that have resulted in measurable business growth for startups.
• Strong analytical skills and the ability to interpret data to drive informed marketing decisions.
• Excellent communication and presentation skills to effectively convey complex concepts and strategies to startup founders.

• Conduct a full-day online workshop on digital marketing and growth hacking for the 8 participating startups on July 26, 2023 (tentatively)
• Provide 16 one-on-one mentoring sessions (60 minutes each) to each of the 8 startups, addressing their individual challenges and guiding them in implementing effective digital marketing and growth hacking strategies.
• Assist startups in developing comprehensive digital marketing and growth hacking plans, including actionable tactics and measurable goals.

Offer ongoing support and guidance through periodic check-ins and progress evaluations to ensure the successful implementation of digital marketing strategies.