Entry to market with sales and marketing consultancy- Atyab Zeit Boulos- Food System Challenge

The Consultant is expected to fulfill the following in addition to any other task required:

1. Current Strategy Assessment:
   • Conduct a thorough assessment of the client's current marketing and sales strategies, including data analysis, digitization efforts, and selling models.
   • Identify strengths, weaknesses, and areas for improvement in their existing approach.
2. Data-Driven Selling Trends:
   • Advise the client on the latest data-driven selling trends and technologies that can enhance their sales and marketing efforts.
   • Recommend data analytics tools and techniques to gain valuable customer insights and optimize sales strategies.
3. Digitization and Technology Integration:
   • Evaluate the client's digital presence and online marketing efforts.
   • Propose strategies for improving digital marketing, social media engagement, and website optimization.
4. Sales Model Organization:
   • Help the client organize their sales model in a meaningful way, considering factors like sales team structure, target markets, and sales processes.
   • Develop sales training programs and resources to empower the sales team with the latest selling techniques.
5. Go-To-Market (GTM) Operations:
   • Assist in optimizing the client's GTM operations, including product positioning, pricing strategies, and distribution channels.
   • Create a GTM plan that aligns with the company's growth objectives and market opportunities.
   • The consultant will help the client improve the effectiveness of their marketing and sales strategy by adopting new trends in data-driven selling, digitization, and selling models. Help them organize their GTM operations in a meaningful way and drive sustainable growth.
6. Sustainable Growth Strategies:
   • Develop sustainable growth strategies that focus on long-term success and market expansion.
   • Provide guidance on customer retention, loyalty programs, and upselling opportunities.

Deliverables:

1. Strategy Assessment Report:
   • A comprehensive report summarizing the assessment of the client's current marketing and sales strategies, with recommendations for improvement.
2. Data-Driven Selling Recommendations:
   • A document outlining data-driven selling trends, tools, and techniques suitable for the client's business.
3. Digitization and Technology Integration Plan:
   • A plan to enhance the client's digital marketing efforts and integrate technology for improved marketing and sales results.
4. Sales Model Organization Strategy:
   • Recommendations and guidelines for organizing the client's sales model effectively.
5. Go-To-Market (GTM) Plan:
   • A detailed GTM plan outlining product positioning, pricing strategies, and distribution channels.
6. Sustainable Growth Strategies Document:
   • A document presenting sustainable growth strategies, focusing on customer retention and long-term market expansion.

The consultant will provide these deliverables within the specified intervention period after working closely with the client to improve their marketing and sales strategies, adopt data-driven approaches, and drive sustainable growth in their business.

As part of the program’s Monitoring and Evaluation (ME&L) processes, the consultant is required to:

• Deliver a briefing report to the program’s team.
• Attending check-ins short meetings, if needed and required by the program’s team.
• Attending MEL induction meeting before the beginning of the session if requested by the program’s team.
• Conducting pre-post assessment, feedback and attendance as requested by the program team.

Questions regarding the technical should be asked to the client directly during a site visit or via a call. To arrange a visit or conference call, please coordinate with Nancy Assaf, email: nancy.assaf@berytech.org, phone number: 03-790327. The client has the right to stop meeting consultants/ consultancy firms at his disclosure.

  Qualifications

• Bachelor’s degree, MSc Degree in Business Administration, Marketing, Sales, Data Analytics, Digital Marketing, and any other relevant field.  
• At least 15 years of experience in similar projects.
• Excellent communications and report writing skills.
• Fluent in English and Arabic