Marketing Consultant– ACT Smart Innovation Hub

Berytech is a leading organization in the Entrepreneurial Eco-system in Lebanon, that aims to provide a conducive environment for the creation and development of startups, through incubation, business support, counseling, funding, networking, and the company hosting, hence taking part in the economic revival of the country, participating in wealth and job creation, and retaining graduates and high-level skills in Lebanon.

The Accelerator Program's mission is to nurture and grow ideas, proof of concepts, and prototypes that share three common characteristics:

1. An innovation with a scientific or technological focus in the Agrifood sector.
2. The possibility to scale beyond the local market.
3. The potential to create sustainable job opportunities locally.

The Accelerator Program seeks a Marketing Consultant to help the startups develop their marketing, pricing, and sales strategies.

• Help startups set their early-stage marketing objectives.
• Aid the startups in understanding their product’s problem-solution fit and develop a clear Unique Value Proposition.
• Provide knowledge and support in identifying gaps in the market.
• Help the startup in identifying their competition and how to position themselves relative to it.
• Support the startup in creating target persona, potential early adopters and filling the market need.
• Help the startup distinguish between online and offline marketing activities, highlighting the purpose of each.
• Build the startup’s content marketing plan.
• Introduce the various revenue models and provide feedback for each startup.
• Cover the pricing strategies used in early-stage startups.
• Introduce startups to ways to set the marketing budget and how to distribute a budget wisely.
• Guide startups to define marketing objectives and KPIs.
• Assess the startup’s sales strategies and provide feedback.

Deliverables:

• One in-person 3-hour Marketing Workshop
• 6 one-on-one sessions for 12 startups (total of 72 sessions), to be delivered between October 2023 and February 2024. The duration of each session is 45 minutes.

• At least 8 years of relevant experience, preferably with a startup or in a startup environment.
• Previous experience working with agrifood businesses or startups is a plus
• Possess strong marketing knowledge and skills
• In-depth knowledge of the training, sales processes and best practices
• Demonstrates strong communications skills and professional credibility to influence entrepreneurs.
• Demonstrated success in recommending learning solutions to drive creative marketing techniques.