GUEST SPEAKER - EXPERT IN ECONOMIC VIABILITY OF AGROECOLOGY

BACKGROUND

Mada seeks an expert to deliver a short presentation during an awareness event in Tripoli to promote agroecology. The presentation should focus on the economic viability of agroecology, to encourage farmers to adopt these practices, promote agroecology among local authorities, and raise awareness regarding the economic benefits of an agroecological transition.

JOB SUMMARY

The selected expert for this role will take on the responsibility of developing an interactive presentation that effectively communicates the economic viability of agroecology in Lebanon. The presentation, with a duration of 20 to 30 minutes, will delve into key areas such as an introduction to agroecology, the economic benefits associated with agroecological practices, case studies highlighting successful ventures, current market trends, and the growing consumer demand for these products. The expert's role is not only to deliver insightful content but also to ensure that the presentation captivates the audience, fostering an interactive and dynamic learning experience.

Targeted audience: Farmers, cooperatives, public sector representatives, consumers, market actors and other stakeholders

TASKS AND RESPONSIBILITIES:

The Expert is expected to:

• Coordinate with the Project Manager and discuss possible approaches to the session
• Consult with the Project Manager on scheduling and deliverables
• Developing a 20-30 minutes presentation with visual aids (slides)
• Attend and deliver the session during the awareness event that will be scheduled in early April 2024, in Tripoli (exact location and event schedule not determined yet).
• Participating in a brief Q&A session following the presentation

QUALIFICATIONS

• Master’s degree in agriculture, agroecology, economics, or a related field
• Demonstrated expertise in the field
• Previous experience delivering presentations at similar events
• Knowledge of current trends and innovations in agroecological practices
• Previous experience working with NGOs on similar missions is preferred
• The expert is expected to not only possess scientific expertise but also strong communication skills, ensuring the delivery of a compelling and accessible presentation that maintains scientific depth while engaging the audience effectively.