Digital Marketing and Growth Hacking – REAF Program – Incubation

Berytech is a leading organization in the Entrepreneurial Eco-system in Lebanon, that aims to provide a conducive environment for the creation and development of startups, through incubation, business support, counseling, funding, networking, and company hosting, hence taking part in the economic revival of the country, participating in wealth and job creation, and retaining graduates and high-level skills in Lebanon.

The Rural Entrepreneurs in Agri-Food (REAF) program aims at strengthening the business and product viability of innovative startups tackling sustainable rural economic development operating in South Mount Lebanon, Central and West Bekaa. The program will provide the startups with the tools to transform their ideas into sustainable and profitable businesses. REAF’s youth training will enhance their entrepreneurship mentality and entry into the job market.

The Accelerator Program's mission is to nurture and grow ideas, proof of concepts, and prototypes that share three common characteristics:

1. An innovative approach to agri-food, eco-tourism, circular economy, and sustainable agriculture.
2. The possibility to scale in the local market and beyond that.
3. The potential to create sustainable job opportunities locally.

• Assist startups (8 in this cohort) in understanding and implementing digital marketing and growth hacking strategies.

• Equip startups with essential digital marketing skills.
• Introduce effective growth hacking strategies.
• Provide hands-on experience through interactive workshop and offer personalized guidance via 1 on 1 mentoring sessions
• Set an action plan for the digital marketing and growth hacking strategies of each startup

The REAF Program seeks a Digital Marketing and Growth Hacking Expert to deliver the following requirements:

• Conduct a full day online workshop to equip the 8 participating startups with foundational knowledge and practical skills in digital marketing and growth hacking.

• Provide mentoring sessions (60 minutes each) to each of the 8 startups, to provide personalized guidance and support in implementing digital marketing and growth hacking strategies.
• Assist startups in developing tailored digital marketing and growth hacking plans that align with their business goals and target audience.
• Conduct pre-engagement and post-engagement briefings with the Berytech team to align objectives and assess outcomes.
• Provide written feedback on every startup's performance and Digital Marketing and Growth Hacking strategy.

• Conduct a full day online workshop on digital marketing and growth hacking for the 8 participating startups

• Provide a minimum of 12 and a maximum of 20 hours of one-on-one clinics to the startups, with a distribution of hours to be agreed upon, addressing their individual challenges and guiding them in implementing effective digital marketing and growth hacking strategies.

• Assist startups in developing comprehensive digital marketing and growth hacking plans, including:
  • Online presence and brand management principles
  • Actionable tactics to boost the awareness around the brand and product
  • Measurable goals for the digital marketing efforts.

The Digital Marketing and Growth Hacking Expert should possess the following qualifications:

• Experience and expertise in digital marketing and growth hacking, with a focus on trainings for startups or early-stage businesses.
• In-depth knowledge of various digital marketing channels and growth hacking techniques, including but not limited to SEO, SEM, social media marketing, content marketing, email marketing, CRO, and marketing automation.
• Experience in developing and executing successful digital marketing campaigns that have resulted in measurable business growth for startups.
• Strong analytical skills and the ability to interpret data to drive informed marketing decisions.
• Excellent communication and presentation skills to effectively convey complex concepts and strategies to startup founders.