Digital Marketing Coordinator

Key Responsibilities

• Social Media Management:
  • Develop, schedule, and execute engaging content across social media platforms (Facebook, Instagram, LinkedIn, etc.).
  • Engage with audience to build community and monitor social media trends to ensure strategies stay relevant and effective.
  • Analyze and report on social media performance, adjusting strategies as needed.
• Website Management:
  • Create and update website ensuring all content is current and aligns with marketing strategies (including new products, newsletters, projects, etc).
• Email Marketing:
  • Write, design, and distribute email marketing campaigns, including newsletters and promotional offers, in both English and French.
  • Track performance metrics and optimize campaigns to improve engagement and conversion rates.
• Campaign Management:
  • Assist in planning and executing paid campaigns (Meta Ads Manager, Google Ads) to drive traffic and conversions.
  • Monitor performance and adjust targeting, creatives, and budgets to meet campaign objectives.
• Analytics and Reporting:
  • Use tools such as Google Analytics, Meta Business Suites Insights, and other digital platforms to measure campaign performance.
  • Prepare monthly reports detailing the effectiveness of digital marketing efforts and propose strategies for improvement.

Training & Capacity Building for SMEs:

• • Assist in delivering training sessions to SMEs on digital marketing best practices, including social media strategies and content optimization.
  • Provide ongoing guidance to SMEs to help improve their online presence, engagement, and overall digital marketing efforts.

Required Qualifications:

• Languages: Fluency in English, French, and Arabic (both written and spoken).
• Education: Bachelor’s degree in Marketing, Digital Media, Communications, or a related field.
• Experience: 1+ years of experience in digital marketing

Skills:

• Strong understanding of social media platforms and digital marketing trends.
• Creative mindset with attention to detail.
• Strong multitasking and organizational skills, with the ability to juggle multiple projects and meet deadlines.
• Data-driven mindset with the ability to analyze and interpret digital marketing metrics.
• Proficiency in digital tools such as Google Analytics, Google Ads, MailChimp, and Meta Ads Manager is a plus.