Digital Marketing Trainer

As part of the Tech Pour Tous initiative, MDSF is implementing a specialized Digital Marketing training program. This training is  targeted at young women between the ages of 15 and 35 who have limited exposure to technology. Before starting the Digital  Marketing track, all participants will complete a foundational digital literacy course.  

The training aims to provide participants with practical Digital Marketing skills and prepare them for real-world projects and  freelancing opportunities. Upon completion of the 5-month training, learners will transition into a 2-month internship program  where they will apply their newly acquired skills in a professional setting. This structured internship component ensures that  the training is practice-driven and employment-oriented.  

Objective  

The objective is to deliver 120 hours of Digital Marketing training to one group of learners over five months, equipping them  with the knowledge and skills required to create and manage effective online marketing campaigns.  

Scope of Work  

The Trainer will:  

● Design and deliver 120 hours of Digital Marketing training across 5 months (2 sessions/week × 3 hours) 

● Cover topics including:  

 Introduction to digital marketing strategies and channels  

 Social media marketing (Facebook, Instagram, LinkedIn, etc.)  

 Content marketing and copywriting basics  

 Search engine optimization (SEO) and keyword research  

 Paid advertising (Google Ads and Meta Ads)  

 Email marketing strategies and automation tools  

 Web analytics using Google Analytics  

 Branding and campaign planning  

● Integrate practical tools such as Canva, Meta Business Suite, Mailchimp, and Google tools 

Deliverables  

The selected trainer is expected to deliver the following:  

● A structured and up-to-date training curriculum  

● Session plans and practical assignments  

● 120 hours of direct instruction with interactive labs  

● Pre- and post-tests to assess baseline and endline competencies  

● Regular tracking and reporting on learner progress and engagement  

● Submission of a group-based digital marketing project  

● Weekly attendance records and summary evaluation  

● Internship recommendation report based on learner performance  

Duration of Assignment  

The assignment will be completed within 5 months from the start date.  

● Start Date: 01 July 2025 

● End Date: 30 November 2025 

Trainer Qualifications  

The selected trainer should meet the following criteria: 

1. A bachelor’s degree or higher in Marketing, Business, Communication, or a related field 

2. At least 3 years of professional experience in digital marketing and content creation 

3. Prior teaching or training experience in digital tools and marketing concepts 

4. Proficiency in tools such as Meta Ads Manager, Google Analytics, Mailchimp, and Canva 

5. Familiarity with campaign planning, performance tracking, and content scheduling 

6. Experience working with youth and non-technical audiences, especially in community settings 

7. Strong facilitation, mentoring, and project guidance abilities  

Location  

The training sessions will be delivered at Michel Daher Social Foundation, Ferzol, Bekaa.