Call for a Sales and Negotiations Consultant- Agrytech

Berytech is a leading organization in the Entrepreneurial Eco-system in Lebanon, that aims to provide a conducive environment for the creation and development of startups, through incubation, business support, counseling, funding, networking, and the company hosting, hence taking part in the economic revival of the country, participating in wealth and job creation, and retaining graduates and high-level skills in Lebanon.

Through the Agrytech Accelerator Program, startups receive support to develop their Minimum Viable Product, test it with early adopters, and build their capacity to establish their business from marketing, financial, management and operational levels. The Program aims to contribute to job creation and sustainable economic development while advancing the Lebanese entrepreneurial ecosystem.

The Agrytech Accelerator Program's mission is to nurture and grow proof of concepts, and prototypes that share three common characteristics:

• An innovation with scientific or technological focus in the agri-food sector.
• The possibility to scale beyond the local market
• The potential to create sustainable job opportunities locally

The Accelerator Program seeks to train entrepreneurs in business negotiation basics and sales support. The selected consultant is expected to deliver a comprehensive, interactive 2-power session (3-hours each) that equips participants with both fundamental and advanced negotiation skills. The workshop will provide entrepreneurs with practical tools to handle various negotiation scenarios; while ensuring they can immediately implement strategies to improve their business outcomes.

The candidate will be required to deliver 2 half-day in-person workshops that covers the following:

Workshop 1: “Sales Strategy & Channel Growth”

• Help startups define their sales approach by linking their unique value proposition, target customers, and GTM strategy. This includes deciding who they sell to first, how they sell (direct vs. indirect), and what message resonates best.
• Support them in choosing and prioritizing sales channels, such as direct sales, online sales, reseller/distributor partnerships, or institutional buyers. Help them evaluate what is realistic and cost-effective based on their stage and resources.
• Guide startups in building a simple sales funnel to track how potential customers move from awareness to interest to purchase. Help them understand how to manage each stage (e.g., lead generation, follow-up, closing, and retention).
• Introduce basic sales tools and metrics.
• Assist in developing outreach strategies, including how to approach first customers, how to initiate conversations with potential partners or clients, and how to follow up effectively.
• Support in creating a simple, realistic channel plan, outlining which sales channels to activate first, what steps to take, and what kind of partners or tactics are needed to move forward.

Workshop 2: “Negotiation Skills & Customer Relationship Management”

• Introduce the basic negotiation principles: preparation, understanding interests, and setting goals for successful outcomes.
• Guide startups through negotiation methods (win-win, trading concessions, problem-solving) ensuring they can apply these techniques to both in-person and online negotiation settings.
• Teaching participants effective preparation techniques; from stakeholder mapping, identifying negotiation tools, power dynamics, and setting break points.
• Introduce the basics of CRM: what it is, why it matters, and how it helps track interactions, follow-ups, and customer feedback
• Guide them on creating a post-sale follow-up process to stay engaged, collect feedback, encourage repeat business, or generate referrals.
• Link CRM to negotiation outcomes: help them record deal terms, concessions offered, and lessons learned so they can improve future negotiations and track relationship health.
• Providing insights into the specifics of negotiating in digital environments, addressing how participants can maintain power, adapt strategies, and leverage online platforms to secure favorable outcomes.
• Teach participants how to create efficient sales approaches, covering everything from lead generation and qualification to closing deals.

The workshops should include hands-on case studies and live role-playing exercises. During one-on-one, the expert should give real-time feedback and guidance to the startups to enhance their practical skills and improve their negotiation strategies based on their case.

• Workshops Outline and Materials 
• Deliver two half-day workshop covering the scope of work mentioned above
• Followed by up to 2 one-on-one sessions with up to 8 startups (total of up to 16 one-on-one sessions)
• Feedback on the progress of each startup after each clinic
• Final report about progress of the startups

• At least 7 years of experience as a Sales and Negotiation expert, or similar role, with proven experience of working with startups or in a startup environment
• Strong and practical experience in negotiation and sales skills
• Ability to effectively prepare and deliver training programs
• Strong communications skills
• Fluent in English