Eyh Request For Training Proposal On Marketing Communication & Social Media

Background: Expand Your Horizons (EYH), is a three year USAID-funded project, which aims to build the technical and professional capacity of Lebanese organizations and their employees to play a more effective role in their community. This project is made possible by the generous support of the American People through the United States Agency for International Development (USAID). The project aims to achieve this through: Strengthening the capacity of 150 organizations from various sectors and 400 of their employees in selected core skills and competencies through training and follow-on support activities. Increasing communications and networking among participating organizations and individuals. EYH will be outsourcing trainings for the selected organizations to highly qualified training providers based on the needs identified in the project’s assessment process. In order to do so, EYH is issuing the following Request for Training Proposals (RFTP). The purpose is to solicit proposals from qualified training providers who have the capacity to develop and deliver training workshops. These workshops must be designed to support the skills and knowledge of development professionals as guided and indicated in the details of the RFTP below. 2. Training Topic and Objectives: EYH is commissioning a three-day Marketing, Communication and Social Media Training for organizations working within the CSO, Cooperatives and Private Institutions sectors in Lebanon. The core purpose of this program is to introduce participants to the latest tools, techniques and methodologies of the different Social Media outlets, as well as the methods for planning and implementation of Marketing and Communication plans. Specifically, the Training Service Provider is expected to meet the following desired training objectives: Provide participants with tools and techniques for the proper use of the different Social Media outlets for marketing purpose (Facebook, Twitter, You tube, etc). Explain to the participants the methods of writing effective Marketing and Communication strategies related to their strategic plans, and the methods of implementation of these plans. Enable participants to apply principles and mechanisms of online Public Relations & Communications, and to create an online communication strategy for their organizations. Expose participants to the best practices and techniques to assess the effectiveness of their PR & Communication plans. Explain to the cooperatives the methods of exploring and entering new profitable markets through the use of social media and other techniques, in order to expand their customer base to new targeted groups. 3. Methodology: The methodology needed for this training should revolve around hands on participatory adult education techniques. The training should not rely heavily on traditional lecturing, and instead focus on practical issues and is activity-based, with each training session offering a range of activities designed to convey clearly identified training objectives. Service providers are expected to share in their training proposal in addition to the agenda of the training, an explanation of the training methodology to be used to achieve EYH objective. Training material should include up-to-date information and new tools with practical examples and case studies that will aid the trainees in implementing their strategic plans. The selected training service provider is expected to: Prepare and design modules of training in response to training objectives set by EYH; Share the outline of training modules and the brief content of each topic in English with the EYH team for approval before the training ; Share all relevant training material with EYH team four working days before the training including handouts, PowerPoint presentations, and other relevant material; Deliver the training and work with trainees on developing their IDPs; Submit a training report at the end of the training. Confirm readiness to provide individual and tailored coaching to participating organizations within 4 weeks’ time-frame after end of training workshop (cost of coaching sessions will be discussed and agreed upon once the trainer is selected) Conduct one follow on full-day session after 3 months of training workshop 4. The Individual Development Plan (IDP) The IDP is an action plan for measuring change in the individual and the organization. The IDP, which EYH works with individual trainees to start its development, should describe what each trainee should expect to accomplish through training and how their new skills and knowledge will contribute to their organization’s development plan already prepared by EYH. Training providers need to allocate adequate time and assistance to coach participants to develop this action plan in the last day of the training. 5. Trainee Background Trainees are a mixture of senior level professionals and regular operations staff working in the civil society, cooperatives and private institutions sectors in Lebanon. 6. Language of Training Training will be delivered in Arabic. Language of training materials could be either in English or in Arabic with a preference to Arabic training materials if possible. 7. Training Location: Training will be conducted within the Greater Beirut region in Lebanon. 8. Training Process and Timeline The consultancy is expected to be conducted by January 2015 Action Due Date Responsibility of Deadline for submission of Training Proposals to EYH December 25, 2014 Consultant/Training Service Provider Review applications/short list/service procured December 28-29, 2014 EYH EYH meeting with Trainer to agree on methodology and content Week of January 5, 2015 EYH and Consultant Contract Signed Week of January 5, 2015 EYH and Consultant Training Delivery January 27-28-29, 2015 Consultant Report Submission February 5, 2015 Consultant 9. Outputs Expected outputs include: Building capacity of Lebanese civil society and private sector professionals on communications, marketing and social media strategies; Sharing with EYH the training material in Arabic; IDP Action plan for each trainee based on already developed EYH material; End of Training Report in English a maximum of one week after the completion of the training. Coaching and follow on Training providers/Consultants are expected to embrace gender and disabilities considerations into the training material, whenever necessary 10. Budget Training service provider is expected to provide a budget covering daily rate and trainer’s fees that are reasonable and comparable to market prices. The trainer should charge for the two days of preparation required for the training, delivery of the training over the course of three days, and one day of final training report writing and wrap up and a possible one day follow-up session with participants. Trainers are not responsible for all training logistical issues such as production of training material, stationary related to the training, booking and reservation of the venue, etc. A detailed budget should be included as part of the training proposal submitted and outlined below. Prices must be quoted in USDand include all expenses necessary to perform the contract including VAT. 11. Training Service Providers Profile EYH is looking for local service provider with a strong record in Communications, Marketing and Social Media. The TSP can be a registered commercial company, NGO, or an individual consultant with a proven track record and credibility within the field of training. The specific skills and competencies we seek include: At least 5 years proven knowledge and experience in facilitation and training delivery on communications and marketing; Excellent writing and verbal communication skills in English and Arabic; Excellent communication and interpersonal skills; and Familiarity with issues and peculiarities related to Lebanese civil society and private sector. The training provider should during the training: Acknowledge and value diversity of experiences and operational environments; Encourages dialogue, sharing of knowledge and participation; Be supportive, rather than prescriptive, in building individual participants’ skills and expertise; and Encourages participants to be responsible for their own learning. 12. Training Proposal Required Documentation: Training service providers with the experience and skills described above are invited to submit the below in English: CV of trainers with references including names, organization, and contact information for three (3) referees who can provide insights regarding skills, qualification, and delivery of requested training services; A cover letter of no more than 1 page introducing the training service providers experience and how the skills and competencies described above are met, with concrete examples. Please also use this cover letter to indicate date availability; An outline of no more than 4 pages of the proposed methodology, modules and key considerations tackled in this RFTP. The proposal should include how the training service provider intends to achieve desired training goals mentioned above; A 1-page budget covering all allowable costs; One example of a previous similar task. Applications should be emailed toinfo@eyhlebanon.orgwith a subject line ofExpand Your Horizons (EYH) Marketing, Communication, and Social Media Training –EYH.RFTP.MCSM.001. Applicants not conforming to this model may be rejected.