Social Media Expert

BACKGROUND: The Women’s Access to Justice in the MENA region project Phase 2 is a 3 year project implemented by Justice without Frontiers in partnership with Oxfam GB and five other NGO partners in Lebanon, Jordan, Yemen and Egypt. It is designed to build upon the successes of Phase 1 (April 2011 – March 2014).   Women’s rights in the Middle East and North Africa (MENA) have been linked to the broader changes in the region that started with the Arab uprisings of 2011. The unstable political environment and unsteady transition however have toned down the optimism among women’s rights advocates. Among many today there is a realisation that fostering women’s rights in a region of weak institutions, male-dominated social and cultural sphere, and limited space for women’s participation, is a long-term process requiring action at multiple levels. Particularly in Lebanon, a country which ratified CEDAW, women continue to suffer from discrimination enshrined by several laws, most notably the nationality law that does not allow Lebanese women to pass on their nationality to their children and spouses. Discriminatory provisions in the labor and social security laws remain despite some earlier amendments. Personal status issues are under the jurisdiction of Lebanon’s 18 religious laws and courts, and a civil personal status law does not exist despite the efforts of women’s rights organizations. The Syrian crisis has put additional pressure on women, primarily Syrian and Palestinian displaced by the conflict to neighbouring countries. The majority of refugee women face harsh living conditions often paired with discrimination from the host communities. Gender-based violence; forced marriages and prostitution are on the rise among the refugees.[1] CSO activists from Jordan and Lebanon also observe a negative impact of the refugee crisis on Jordanian and Lebanese women from underprivileged communities, who see the Syrian women as competitors both for scarce jobs and local suitors. In Lebanon, as a reflection of the unfolding crisis in Syria, a designated Prime Minister has been unable to form a Cabinet for over 2 years, and general elections postponed. All these developments point to the lack of legitimacy of political institutions and the complex challenges on the way to justice sector reform. The key problem this project will address is the limited and inequitable access of poor and vulnerable women to justice. The underlying factors are described in more detail below. 1)      Limited capacities of women to claim their rights due to limited ability to make well informed decisions related to one’s rights and limited affordability of legal services and litigation for women. 2)      Women are socially deterred from accessing the judicial system. 3)      Formal and informal justice systems are perceived as gender biased/ discriminating against women. 4)      Limited impact of CSO advocacy on women’s rights and access to justice.   Designed by Oxfam GB and partners, the proposed project seeks to work at the personal, community and systemic levels while fostering stakeholders’ engagement and influencing decision makers at all levels. According to the theory of change the Project seeks change at different levels that will cumulatively create an environment in which women are able to claim their rights through the judicial institutions. KEY TASKS: To develop, organize and implement a social media campaign for JWF’s advocacy strategy on Custody, in order for JWF to be able to reach and influence policy makers and targeted population through media. In coordination with JWF team: Develop a social media strategy to increase visibility, and  implementation schedule – along with tweets per day – web and FB content – week campaign with UN agency partner; Corporate online campaign r and coordination of participation in the field – launch of report or event – lead up/ event and follow up reporting; Celebrity endorse, or celebrity participation in event – including initial contacts/ follow up/ delivery and celebrity relations plan; Assistance with video creation (10 day) including social media push of product; Writing of social media and/or web content – per 10 content pieces Reach out to new audiences and actively engage with current audiences. Post messages daily on several JWF social media according to JWF objectives, seeking clearance when necessary.  Ensure continuous uploading of multimedia content. Create Media tools to influence and reach targeted people.  Governance & Mangagement of the Baseline Survey:  The Consultant will directly report to the WAJ project officer and JWF director The Consultant will work closely and in consultation with the JWF team in Lebanon Consultant Profile:  The ideal consultant will have 5 years of relevant experience. The consultant should have the following skills and competencies: Excellent verbal and written communications skills in English; Knowledge of current theories and best practices in digital and online communications; Good analytical, communication and consolidation skills;