Marketing Specialist

UTOPIA’s purpose is to inspire a culture of civic awareness and equal citizenship in the Lebanese society through specialised projects and programs that rely on voluntary work to make the change we aim at achieving.   We are looking for an enthusiastic Marketing Specialist to join our marketing department and provide creative ideas to help achieve our goals. You will have administrative duties in developing and implementing marketing strategies.   As a Marketing Specialist, you will collaborate with our Communication & Media Officer in all stages of marketing campaigns. Your insightful contribution will help develop, expand and maintain our marketing channels.   Division: Marketing Department   I-Function: -          Preparing, planning, and project managing the publication of all publicity material to maximise brand promotion. -          Makes decisions and solves problems on complex issues, requiring creative thinking to find best solutions and drawing on information from a variety of sources to inform decision making. -          Required to operate to tight deadlines, using independent judgment within clear parameters. -          Contributing to the implementation of marketing strategies   II-Reporting: -          To the Programs Manager. -          To the Project officer III-Supervising: -          Concerned parties as assigned by the Program Manager.         Coordinates: -          With Communication and Media Officers. -          With concerned parties as assigned by the Program Manager.   IV- Duties and Responsibilities: -          Developing and implementing an internal marketing program. -          Plan, develop and deliver campaigns as agreed within timescales. -          Organising and attending marketing activities or events to raise brand awareness. -          Plan advertising and promotional campaigns for products or services on a variety of media (social, print etc.) -          To regularly visit country programs to ensure a direct link between program work and media coverage, and to identify and generate high-quality media and communication opportunities. -          Liaise with stakeholders and vendors to promote success of activities and enhance the utopia’s presence -          See all ventures through to completion and evaluate their success using various metrics -          Flexibility to work out of normal offices hours is required, recognising marketing opportunities is not a standard “office hours” job. -          Prepare content for the publication of marketing material and oversee distribution. -          Conduct market research to identify opportunities for promotion and growth. -          Collaborate with the team in preparing budgets and monitoring expenses. -          Provide verbal and written feedback to supervisor on progress, lesson learned, achievements and gaps, issues and problems. -          Maintain and promote a positive image of Utopia and its activities by explaining what Utopia is doing and why it operates in that way. -          Contribute to data entry, as needed. -          Other duties as assigned.   V- Cooperation and Contact: -          Develop and maintain effective working relationship with stakeholders including external contacts, especially vendors and customers. -          Works closely with the Arabic Media advisor and delivers media work that has a significant impact on UTOPIA’s public image.    VI- Qualification: Skills: -          Strong and confident communicator. -          Excellent copywriting skills and experience. -          knowledge of uploading photos/videos, and experience of using online for a for corporate purposes etc -          Photography and Videography skills -          Ability to work under pressure in a fast moving environment. -          Ability to work creatively, effectively and in an innovative manner -          Creativity and commercial awareness -          Good report writing skills.   ComputerSkills: Internet software, E-mail, MS office, Inventory, and Database software.   VII- Work Environment: While performing his/her duties the Marketing Specialist might be exposed to environmental and physical hazards such as long sitting periods, long computer interaction periods, wet and/or humid conditions, precarious equipment and working areas, fumes, miscellaneous weather conditions, lifting heavy items, loud noise, and airborne particles.