Digital Engagement Specialist – Noa – Hrr006 – Private Sector Fund Raising Unit In Beirut

UNHCR is seeking to establish and strengthen relations with different public and private sector partners in the MENA Region to cover funding gaps through digital and traditional multi-channel outreach. UNHCR will establish digital connections to bring about a broad base of supporters and leadership partners closer to refugees / PoCs and UNHCR’s work / mandate. The incumbent will be responsible for the production and management of content for UNHCR's digital campaigns and appeals across all relevant digital media channels. This position is also responsible for designing and implementing strategies and tactics to increase revenue and engage a large and growing community of online supporters in interactive and effective ways   Accountability (key results that will be achieved) Manage the production of digital campaign materials with the support of the content/design/technical team. Maintain day-to-day relationship with the digital production agency and other external partners to ensure deliverables requested are efficiently and successfully achieved. Deliver on the different digital materials on time with input from different stakeholders. Prepare a monthly report on the progress made with different digital channels and campaigns and steps taken to enhance traffic/sign-ups and online donations. Responsibility (process and functions undertaken to achieve results) Manage online content (including, text, images and video) that engages the public about the cause of refugees. Responsible for a frequent and timely creation and delivery of digital materials such as (Display, Search, Email and Social Media etc…) together with the digital and fundraising team according to media plans. Manage the unit's digital media channels including Social Media, Search, Display, Email and donations/sign-up pages by developing, writing and editing content with the support of the design and content team. Work closely with the design, content and technical teams to manage the creation of the digital different products whether planned and/or ad hoc.     Participate in the development of digital campaign concepts and plans with the aim of achieving agreed income and engagement KPIs from the different channels. Maintain oversight, monitoring and analysis of supporter digital engagement journey & e-mail appeals to ensure best practice and continuous learning and enhancement. Day-to-day management of multiple online campaigns, including monitoring, optimization as well as analysis and communication of results to line manager and the team. Create and maintain an editorial calendar as well as website and social media strategy documents. Develop testing methodologies and analyze results and recommend changes and updates for the different digital media channels and materials. Analyze performance of donation/sign-up landing pages using Google Analytics, and optimize where relevant. Propose a roadmap to optimize social media performance for generating further traffic and donations. Propose update of existing social media portals with scheduled content, keeping in mind the frequency of fundraising elements. Manage and report detailed analysis of all campaigns across the different digital channels including establishment of measurable response rates, conversion rates, and ROI for all campaigns     Authority (decisions made in executing responsibilities and to achieve results)   Produce and manage of the content for UNHCR's digital campaigns and appeals across all relevant digital media channels. Designing and implementing strategies and tactics to increase revenue and engage a large and growing community of online supporters in interactive and effective ways.