Marketing Coordinator

  Assignment:   The Marketing Advisor will be based in Beirut with field visit to South Lebanon and Beirut Southern Suburb. He/She will report to the Program Coordinator and work closely with the head of centers, Amel team in the headquarters and Amel administration.  Mission To conduct a market study including : Analyze market and consumer data and make recommendations to management Evaluate customer research, market conditions, competitor data and implement marketing plan alterations as needed Research markets to identify opportunities for events Develop recommendations based on result Build capacity of producer women, including : Assess the skills in terms of marketing of a group of rural producer women and of refugee producer women Design and implement content of a marketing training adapted to their skills Involve the women in designing of marketing strategy and implementation of marketing strategy in their cooperatives/firms/activities To develop, support and monitor an inclusive marketing strategy, including : Participate to the preparation of Marketing strategies, Online marketing and brand activity Work closely with PC to devise and implement strategic media, PR and marketing plans, including competitor analysis Implement new product launches and strive to maintain growth on pillar products Execute the local adaptation of advertising creative material Propose and implement promotional and trade marketing plan for product(s) Budget management. To deliver all marketing activity within the agreed budget Help in the negotiation of contracts with vendors and distributors to manage product distribution, establishing distribution networks and developing distribution strategies Build key client relationships, delivering integrated online/offline marketing campaigns with key retailers Interact effectively with other departments to support marketing objectives Work closely with packaging and labeling designer(s)