Consultant To Conduct Marekting Training For Microfinance Institutions (Mfis)

Consultant Experienced in Facilitating Marketing Workshops to Organizations Consultant to Conduct Training Workshops to MFI Organziations Workshop Title: Marketing Strategies for Microfinance Organizations Workshop Target Audiance:  MFI  Senior and Middle Management  Objective Provide a Training workshop in the form of “Marketing Strategies for MFIs” to LIM Microfinance Institutes (MFI) partners. Marketing strategies are becoming crucial to the success of any kind of business. Even though the personal relationship approach is the primary approach for MFIs, their growing portfolio as well as the increase of competition and product diversification encourage them in searching for alternatives marketing techniques in order to increase their market share and reinforce consumer awareness. In that context, the LIM program is planning to offer, to all program partners, two days trainings where the consultant will expose the different marketing strategies available for Microfinance organizations.   The Marketing Strategies training should mainely address the following issues:         The importance of Marketing  and Benefits of Marketing for MFIs Actual Tools and Techniques adopted by Microfinance sector: “Lessons Learned” Develop effective marketing strategies  for: Corporate Branding and Identity Market awareness Product Visibility Promotion techniques and Sales Strategy: Advertising Sales force marketing skills Workshop Details Length of the workshop: 2 days Targeted audience: Microfinance Organizations - specifically senior to middle managers Anticipated number of training workshops: 1 (One)  Length of the assignment Project: Workshops will be scheduled in early September     Trainers Qualifications Direct work experience 5+ years in the Microfinance  or financial Sector Experienced Trainer Experience in financial services Marketing Strategy Experience in providing Training for MFIs and/or financial services companies  Deliverables Collaborate with LIM team on needs of the Microfinance Institutes Tailor the training materials and provide a two days workshop Provide recommendations on organization’s and product marketing materials design and outreach message Provide Training Reports including: pre workshop assessment, training agenda, post workshop feedback survey, signup sheets Training materials in hard and soft copy