CALL FOR BRANDING & GRAPHIC DESIGNER CONSULTANT

1. Background of the Organization

CARE is an international humanitarian and development organization without religious, political or government affiliation. CARE is committed to protecting and promoting the rights of vulnerable girls and boys, women and men and improving the lives of refugees and host communities alike.

CARE works at national, municipality and at the community level to develop customized solutions and ensure long-term sustainability as well as respond to basic needs. We design projects that fall into alignment with national priorities and be owned by communities. Our interventions range across clean water, affordable sanitation and community healthcare and sexual and reproductive health rights programs, economic opportunities, and protection.  Across program areas, CARE’s activities are guided by a rights-based, holistic, gender-sensitive/transformative, and inclusive approach.

CARE International has been operational in Lebanon since 2013 and works across the country.

2. Terms of Reference

CARE is seeking a Branding consultant & graphic designer to conduct a customized BDS support to start up and micro enterprises suffering from visibility / marketing issues.  These nascent and micro entities will be supported to create their brand identity and marketing materials before launching their marketing campaign and help clients convey their image. For example, Graphic designers could work on websites, documents, presentations, videos and multimedia presentations, among other forms, to help shape a message and brand.

Following the profiling and selection stages done by CARE team, tailored business and managerial coaching and capacity building schemes will be available to the entities and optimized for each enterprise depending on identified needs.

By the end of the coaching process, the Consortium will have developed a relationship of trust with entrepreneurs. Sufficient information to evaluate their sustainability and capacity to spend them in a profitable way will be collected and assessed.

Beneficiaries will be from Greater Tripoli and Mount Lebanon. The Coaching program’s objective is focused on providing tangible customized business service support to enterprises. The program entails conducting a needs assessment of the business areas of development for the enterprise. In collaboration with CARE Project Manager, Branding consultant & graphic designer will design and implement a tailored Coaching program for the enterprise to address their identified needs for the prioritized challenges.

The typical responsibilities of the Branding consultant include:

• participating in the marketing process
• meeting beneficiaries and CARE team to discuss the business context and requirements of the job
• estimating the time required to complete a job
• developing design briefs that suit the client's purpose
• thinking creatively to produce new ideas and concepts and developing interactive design
• using innovation to redefine a design brief within time and cost constraints
• presenting finalized ideas and concepts to clients and CARE team
• working with a range of media and keeping up to date with emerging technologies
• demonstrating illustrative skills with rough sketches and working on layouts ready for print
• commissioning illustrators and photographers
• working as part of a team with CARE Team printers, stylists, illustrators, other designers, account executives, web developers and marketing specialists.
• Overseeing marketing initiatives to ensure that images and messages appropriately contribute to brand identity
• review marketing materials for accuracy and continuity 

3. Deliverables

• corporate brand design
• advertising campaign materials
• Developing Branding curricula for vocational training sessions
• Coaching Micro enterprises on Branding and campaigning  
• Development of a business strategy plan or the document (s) identified in the assessment report for the enterprise (market research, visibility materials, etc.).
• Evaluation report detailing the progress of the enterprises and outlining steps for future improvement (this document could include an updated business plan) and the implementation steps
• Developing M&E tools for the training & coaching sessions
• Business development plan (PIP), detailing identified needs and the content of coaching sessions and tools, as well as the delivery timeline

4. Qualifications:

• 3-5 years of proven work experience in Branding & graphic design
• Demonstrated experience in providing mentorship and/or coaching and business development support to enterprises (particularly to Micro enterprises and startups); vocational training is a plus
• Proven training experience
• be creative individuals who have the capacity to turn their visualizations into comprehensive designs.
• They must be able to work collectively with communications professionals, clients and senior staff members.
• Familiarity with the Lebanese economy, market, and advertisement market
• Be a multitask and remain organized.
• knowledge of design software.
• knowledge of photo editing, HTML, Adobe Creative Suite and more.
• leadership ability, and strong communication and business skills.
• A bachelor's degree in graphic design is the typical minimum requirement, but a master's degree, knowledge of design software, and training in marketing are often preferred
• Proven facilitation and coaching skills
• Experience in working with enterprises in similar contexts
• Very good communication, coordination and diplomacy.
• Integrity, fairness and impartiality.
• Ability to manage sensitive cases and confidential information.
• Ability to work under pressure

Desirable

• Experience in local livelihoods and economic development programmes
• Strong capacity to interface with local communities and with beneficiary groups.

5. Timeframe

The BDS support will take place from November 2018 till May 2019