Content & Social Media Specialist

Duties & Responsibilities:
• Develop, produce, and maintain compelling content for different channels including Website, Social Media, Email, PPC Campaigns, and Landing Pages
• Create and manage the Blog’s content editorial calendar relevant to industry and product updates with the objective to enhance subscriber base and engagement
• Review and uplift marketing collaterals including Presentations, Flyers, Brochures, and Sales Templates
• Produce new communication pieces with high editorial standards of accuracy and quality
• Create engaging multimedia content for videos and follow up on effective production
• Research, analyze and test the optimal ways for consumers to find and consume content to be adapted for lead nurturing workflows
• Collaborate on setting and implementing the company’s social media strategy through research, benchmarking, messaging, and audience identification based on the latest social media best practices and technologies
• Maintain the company’s social media channels and profiles such as Facebook, Twitter, LinkedIn, Instagram and Google+
• Manage and facilitate social media communities by responding to social media posts and developing discussions
• Track and analyze social media platforms’ performance and recommend enhancements

Eligibility Requirements:
• Bachelor’s degree in Marketing, English Literature, Journalism, media or related field
• Demonstrated writing experience for various media types
• Hands-on skills with a proven track record of working on a deadline
• A desire to work in a fast-paced, changing environment
• Ability to creatively generate interesting and compelling content
• Experience with content platforms and social media channels
• Must have excellent written and verbal skills
• Very good experience in Facebook Business
• Very good knowledge of social media reporting