Web and Social Media Development Consultant

About ACTED:

ACTED is an international NGO that has been registered in Leba­non since 2006. It has an established country office in Beirut as well as a field office in Akkar. More recently, it has been carrying out activities in the South and in Tripoli.

ACTED works closely with local authorities and civil society stakeholders at the com­munity level to implement priori­ty humanitarian interventions such as emergency multi-purpose cash assis­tance, WASH projects (including disease monitoring and infrastructural and be­havioral response), and Shelter interven­tions incorporating multiple modalities. ACTED is also implementing long-term development projects to rehabilitate infrastructure, improv­e agricultural production, increase livelihood opportunities and support state and non-state ac­tors to improve service deliv­ery and social stability through col­lective development planning.

Project: Alliance2015 - ACTED

Alliance2015 is a strategic partnership of seven European non-governmental organisations engaged in humanitarian and development activities. The Alliance2015 members operating in Lebanon include ACTED (France), Cesvi (Italy), Concern Worldwide (Ireland),  Hivos (The Netherlands).

The Alliance2015 Partnership, represented by lead agency ACTED, Cesvi, Concern and Hivos, is running a programme that aims to address root causes of conflict and instability in Lebanon, through the creation of sustainable income-generating and livelihood opportunities for vulnerable populations. Over three years, Alliance2015 partners will work directly with 1,800 individuals, 18 Social Development Centres (SDCs) and at least 27 Micro, Small and Medium Enterprises (MSMEs) across Lebanon. The integrated programme targets vulnerable communities with economic inclusion activities through three main pathways: (1) Building the capacity of SDCs leads to an improved delivery of livelihood-related services; (2) Improving the technical and soft skills of vulnerable individuals to ensure increased economic opportunity and reduce negative coping mechanisms and tensions and (3) Improving the capacity of the private sector leads to growth and job creation. Activities include providing livelihood-related resources, assets and renovations to each targeted SDC; offering Technical, Vocational and Educational Trainings (TVET) and soft skills trainings, paid apprenticeship programs and job-matching services to vulnerable individuals; and providing businesses development services and value chain support to MSMEs.

Assignment

ACTED is seeking a dynamic and self-motivated individual or company with experience and skills in Website Management and E-commerce to develop and produce websites and online platforms for 10 targeted Micro, Small and Medium Enterprises (MSMEs) in the 3 geographical areas of the project (Beirut, Mount Lebanon and North). He/she will be responsible for the coding, design and layout of websites according to each MSME's specifications. As the role takes into consideration user experience and function, a certain level of both graphic design and computer programming is necessary.

Specific Tasks and Responsibilities:

• Assess the current situation (needs and gaps) of selected MSMEs in terms of online platforms
• Conduct meetings with MSME members to fully understand their needs in this domain
• Develop, maintain and update the MSMEs websites, including production of web content, in a manner that is appealing to targeted audience
• Write, edit, and proofread site content under the supervision of ACTED’s Project Manager and the business owner
• Develop and implement a social media strategy for each MSME, including Facebook, Twitter, and other similar community sites, post on relevant blogs, and seed content into social applications as needed
• Work and coordinate closely with the Branding and Marketing Designer to support with the creation of the online platforms’ graphics and content
• Coordinate with MSME’s members to ensure effectiveness of websites and social media channels and encourage adoption of relevant social media techniques into the business culture, products and services
• Draft a final report outlining all completed activities, achieved results and recommendations per MSME
• Provide ad-hoc support to 10 MSMEs through answering questions, and providing additional resource materials etc.

Required competencies:

• Bachelor or Master degree in Computer Science, Computer Information Systems, Software Engineering, Marketing or related field is preferred.
• Portfolio consisting of examples and images of previous work.
• At least 2 years of providing similar services at a company or agency.
• Advanced knowledge with MS Office, HTML, JavaScript, WordPress, Adobe Photoshop.
• In-depth knowledge and understanding of social media platforms and their respective participants
• (Facebook, YouTube, Twitter, etc.) and how they can be deployed in different scenarios.
• Knowledge of blogging ecosystem relevant to the company’s field.
• Demonstrated creativity and documented immersion in Social Media. (Give links to profiles as
• examples).
• Proficient in content marketing theory and application. Experience sourcing and managing content
• development and publishing.
• Ability to jump from the creative side of marketing to analytical side, able to demonstrate why their ideas are analytically sound.
• Highly knowledgeable in the principles of SEO including keyword research.
• Patience and positive attitude is highly desired.
• Ability to work independently as well as in a team.
• Excellent Arabic and English skills, both written and oral.
• Strong communication skills.
• Good presentation skills.
• Good reporting skills.
• Excellent eye for detail