Essentials Of An Effective Market Study

About this Event:

Essentials Of An Effective Market Study helps you analyze the roles, functions, and mindset that surround marketing research.

Workshop benefits and key learnings:

At the end of this session, the participant will be able to:

• Define the marketing mindset needed to deliver value to customers and build long-term relationships with customers.

• Define and explain the basic marketing information needs and research methods used to analyze and segment consumer behaviors in the market.

• Explain the influences on, and segmentation (categorization) of, customers in the markets.

About The Speaker:

Joe Moarkech is a passionate development professional, with experience that extends over 18 years as a Consultant, Coach and L&D Expert being as a member top management of multinational companies and as external consultant. He is currently the owner of WIDER, leading a team of high standard consultants. He is also a university co-tutor, executive coach and a career counselor.

With an extended portfolio of business partnerships in over 70 cities in the MENA region, GCC, Asia Pacific and Europe, Joe has managed to accumulate a deep understanding strategy, and its application.

Joe’s extended experience in day-to-day operations combined with a deep knowledge and passion for applied theoretical development tools, has now taken him to be a leading influence in his field, helping both team members and leaders to think strategically and make things happen. Joe accompanies leaders through the whole business cycle; supporting them in crafting strategies and translating them into action.

Agenda:

(5:00 - 5:30) Introduction and mindset alignment

(5:30 - 6:15) Basic marketing research methods

(6:15 - 7:00) Influences on customer segmentation

(7:00 - 7:30) Closing + Q&A

After registering, An email containing the workshop ZOOM access link will be sent to you before the event begins.

Please feel free to send your questions or suggestions to: vbrassitos@tripolientrepreneurs.org

REGISTER NOW: https://www.eventbrite.com/e/essentials-of-an-effective-market-study-tickets-147119393065