Digital Marketer

Duties

• Create, moderate, and ensure the best use of the CRM system
• Oversee direct communication with customers through a chosen CRM system and resolving customer complaints quickly.
• Planning digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising
• Integrating Google analytics on the website with the right goals
• Remarketing & creating look-alike customers
• Identify trends and insights, and optimize spend and performance based on the insights
• Collaborate with internal teams to create landing pages and optimize the user experience
• Instrument conversion points and optimizes and maintain sales funnels
• Run Google advertising and social media advertising
• Managing and tracking affiliate marketing strategies to drive sales and generate significant online revenue
• Ensure adequate tracking system tools to support business goals
• Responsible for sales funnel/pipeline forecast analysis leading to quota realization.
• Identifying new leads and target audiences to optimize.
• Utilize web analytic tools and segmentation to define the audience and optimal category/products to drive engagement and commercial performance
• Utilize CRM platform for personalization and modular messaging
• Optimize opens, clicks, conversation, and revenue
• Perform day to day CRM related activities, including verifying classifying, computing, posting, and recording clients
• Design and produce dashboards/reports to provide in-depth analysis of the Sales data as per request
• Coordinates the implementation of all marketing and PR activities as per the marketing and PR annual plan.
• Follow up on CRM daily and monthly reports and complaints and assure that all information that is being collected is handled and delivered to the connected parties.

Requirements:

• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Experience in optimizing landing pages and user funnels
• Solid knowledge of website analytics tools
• Working knowledge of ad serving tools
• Experience in setting up and optimizing Google Adwords campaigns
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Proven experience in Data Analysis
• A solid background in data and CRM management