SME GTM Workshop – DAWERR Clearinghouse Bootcamp 

Context & Background  

Berytech is a leading organization in the Entrepreneurial Eco-system in Lebanon, that aims to provide a conducive environment for the creation and development of startups, through incubation, business support, counseling, funding, networking, and the company hosting, hence taking part in the economic revival of the country, participating in wealth and job creation, and retaining graduates and high-level skills in Lebanon.  

Under the DAWERR activity funded by USAID, Berytech will organize an innovation challenge and invite SMEs and established startups to participate in the competition to develop a digital marketplace “the clearinghouse” for recyclables.

The Digital Clearinghouse Marketplace (the Clearinghouse) will be a digital virtual marketplace for source-separated recyclables, matching buyers and sellers while ensuring transparency across the solid waste Recycling Value Chains (RVCs). 

The goal of the platform is to: 

• Facilitate the trade between buyers and sellers of recyclables. 
• Increase access to markets, raw materials, and fair prices. 
• Reduce transportation distances and costs, and eventually increase the price of recyclables. 

10 ventures (2 participants per venture) will be invited to take part in a 4-day co-creation bootcamp with coaches to develop the project plan and pitch it in front of a jury. They will be able to shape a concept for a new solution that could be integrated into their enterprise’ business offering or build on a prototype they have already started. 

Scope of work 

The DAWERR Activity team seeks a Marketing Trainer (we are targeting independent trainers) to address the following:

• Unique value proposition and target audience
• How to validate their solution
• How to reach, acquire, retain customers- specific to the waste sector
• How to promote the platform – what are the different marketing channels
• Pricing strategy and tactics
• Understanding of the rationale for, and risks of, partnering and when, and when not, to partner
• Understanding of the essential processes of partnering

Workshop Details 

• Workshop length is 4 hours divided into 2 sessions followed by 45 min. 1-1 feedback session with each venture to give feedback on their GTM strategy to improve their final pitch
• Feedback sessions will be led by the trainer who can involve other GTM expert to cover the 10 ventures
• Sessions are expected to be highly interactive, customized to the scope of the project
• Content should be adapted to the Lebanese waste sector. Examples and case studies on the waste sector should be presented during the sessions.  

Expected Deliverables  

Key Deliverables: 

• PowerPoint Presentation for the workshop 

Qualifications  

• Experience as a Marketing Trainer with SMEs

• Possess strong marketing knowledge and skills 
• In-depth knowledge of the training, sales processes, and best practices 
• Desire to deeply understand and empathize with the ventures profile 

Selection criteria 

Expert trainers will be selected based on: 

• Expert bio, proven track records and experience in the required field 
• Budget scope