Digital Media Marketing Coordinator

Major Responsibilities:

• Develop and implement a results-driven social media strategy for FE-MALE and its projects including SharikawaLaken feminist platform;
• Strategic and technical implementation and management of digital advertising platforms such as Google Ads, social media ads (FB/IG, Youtube, Twitter, etc.), and programmatic demand-side platforms (DSPs);
• Develop and curate engaging content in Arabic and English for social media platforms in addition to MailChimp and newsletters;

• Maintain unified brand voice across different social media channels;
• Stay up to date with new social media trends and best practices;
• Interact with audience and respond to social media messages, inquiries, and comments;
• Review analytics and create reports on key metrics;
• Identify and contact key stakeholders and influencers to engage with;
• Work with other colleagues engaged in Fe-Male's media work to ensure the content produced is informative and appealing and abides with the organization’s ethics and visibility guidelines;
• Produce the design and production for websites, product graphics, web logos, social media graphics and banners, static and rich banner ads, email campaigns, and email templates. While some projects may require directing external resources, the role is expected to be hands-on;
• Prepare monthly and annual reports on social media reach of projects and the organization;
• The position holder may be required to undertake other duties that are broadly in line with the above key duties.

Qualifications:

● Must be extremely detail-oriented and organized to ensure flawless execution.

● Must have strong written and verbal English and Arabic communications skills to effectively work with both the team internally and create client-ready reports, as well as assist with adapting and optimizing copy for paid and organic digital advertising efforts.

● An excellent understanding of digital advertising technologies with an ability to quickly jump into new platforms.

● An excellent understanding of paid social platforms including Twitter, Facebook, Youtube, Instagram, and LinkedIn interface, features, and execution tactics.

● Experience with email marketing platforms such as MailChimp.

● General ability to analyze and troubleshoot problems related to digital advertising across platforms, analysis tools, and websites.

● Strong analytical skills and ability to provide tactical & strategic recommendations with or without prompt to help make business decisions.

● Analyzing organic search health and opportunities, through a holistic understanding of the interplay between Paid and Organic Search.

● A solid understanding of analytics tools such as Google Analytics, Google Tag Manager, and ad platform pixels.

● Strong written and verbal communication skills (English and Arabic)

● At least 2 years of experience working in a digital marketing role, with agency experience considered an asset.