Social Media Expert - Generation of Innovation Labs “GIL” Program/Gil Fab Labs

About the program: “The generation of Innovation Leaders/GIL” is a program by UNICEF designed to address the high unemployment rates among youth in Lebanon & their lack of access to the knowledge economy. UNICEF is implementing this project in partnership with Berytech.

About Berytech: A leading organization in the Entrepreneurial Ecosystem in Lebanon, that aims to provide a conducive environment for the creation and development of startups, through incubation, business support, counseling, funding, networking, and the company hosting, hence taking part in the economic revival of the country, participating in wealth and job creation, and retaining graduates and high-level skills in Lebanon.  Under the GIL project, Berytech aims to Increase access of Lebanese and Non-Lebanese youth (17-25 years) to technical and vocational training and innovative skills building programs for improved professional readiness and employability.

About GIL Innovation Labs: UNICEF Innovation Lab Network Programme (GIL – Generation of Innovation Leaders) is a network of 13 innovation labs all over Lebanon that aims at the provision of two sets of skills: Design Thinking and Business Development Skills (Social Entrepreneurship) and Digital Skills training tailored for youth in Lebanon. Engaging young people in their communities is a priority for UNICEF to address social cohesion challenges among different communities, and to support and empower youth to engage in healthy lifestyles and become more civically engaged. Since 2017, UNICEF has reached over 50,000 adolescents and youth with integrated and structured life skills, sport for development and positive leadership programs.

About the Fab Labs:  UNICEF is working on implementing 3 open-access digital fabrication labs in three innovation labs for students, professionals, artists, techies, entrepreneurs, and makers across Lebanon. The Fab labs empower them with the latest digital manufacturing technologies and a vast array of resources to create, fabricate, and transform their ideas into working prototypes and innovative products.           

The Social Media Expert will be creating and managing the online platforms related to the 3 GIL Fab Labs and will help promote related activities, projects, and workshops.           

• Bachelor's Degree, preferably in Communications, Marketing, Business, Media, or Public Relations.
• Proven working experience in social media marketing or as a Digital Media Specialist.
• Excellent consulting, writing, editing (photo/video/text), presentation and communication skills.
• Demonstrable social networking experience and social analytics tools knowledge.
• Adequate knowledge of web design, web development, CRO and SEO.
• Knowledge of online marketing and good understanding of major marketing channels (Facebook, Youtube, Twitter, Instagram, etc).
• Positive attitude, detail and customer-oriented with good multitasking and organizational ability.
• Fluency in English and Arabic.

   

• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification.
• Generate, edit, publish, and share daily content (original text, images, video, or HTML) that builds meaningful connections and encourages community members.
• Set-up and optimize pages within each platform to increase the visibility of the social content.
• Moderate all user-generated content in line with the moderation policy for each community.
• Monitor beneficiaries’ engagement and suggest content optimization.
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information.