Officer, Communications - Arabic Web Content

Job Purpose

As part of the global communications team, you will support the planning, repurposing and development of global IFRC content in Arabic for the IFRC.org website which went live as of March 2022.  You will ensure that high-quality content is showcased on ifrc.org, meaning that global messages, issues, emergencies, and resources are available and accessible to our significant Arabic-speaking audience.

Job Duties and Responsibilities

The communications officer is responsible for:

• Planning, writing and repurposing Arabic language content for ifrc.org
• Working with the Global Communications Team to support day-to-day operations of IFRC.org
• Working with the Global Communications Team to support other digital platforms and global campaigns (when required). This will include developing and supporting the development of compelling content to position the work and priorities of the IFRC and its National Societies among Arabic-speaking audiences.
• Monitoring and analysing web content performance across different timelines (monthly for management reports, daily for content management needs, as appropriate to measure campaign impact). Taking initiative to advise on adjustments to ensure targets are met and continued strategic growth.
• With the support of the X Media Campaigning team and/or Regional Office, support Arabic-speaking National Societies with writing-for-web advice and training.
• Playing an active and constructive role as a member of the Global Communications Team, contributing to daily and situational monitoring of humanitarian issues and news.
• Contribute to producing the content of the IFRC’s MENA newsletter in both English and Arabic languages
• Supporting Social Media officer in drafting content for IFRC MENA social media accounts
• Being flexible in your work definition according to needs and priorities and improve team efficiencies and effectiveness within available resources.
• Be a pro-active team member by anticipating needs and fostering a workplace culture that models proactivity, continuous improvement, innovation, high performance, and value for money.
• Foster a co-creative environment with colleagues in Geneva, regions and the International Red Cross and Red Crescent Movement and an open and cooperative relationship with external actors.
• Be prepared to ensure business continuity over irregular hours where needed.
• Support the communications efforts of the MENA Regional Office when capacity allows.

Education

• University degree in a related field e.g./ communications, journalism, marketing, IT - Required
• Training in web content creation and/or management or related field - Required

Experience

• At least 3 years experience in web publishing and/or digital content creation - Required
• Experience working in an international humanitarian, public health, development context, or a related field. - Preferred
• Demonstrated success in first-class writing for the web and working with content management systems - Required
• Proven experience in drafting compelling communications content for a variety of communications channels - Preferred
• Remote working experience - Preferred
• Experience of working with Drupal CMS - Preferred
• Experience of working with HTML, CSS - Preferred

Knowledge, Skills and Language

• Native level written Arabic skills - Required
• Excellent written and spoken English skills - Required
• Self-supporting in IT - Required
• Video editing and production - Preferred
• SEO optimisation - Preferred
• Demonstrated understanding and use of digital content and platforms for external communications and advocacy purposes - Required
• Comfortable working and communicating in a diverse and international environment - Required
• Ability to meet tight deadlines - Required
• Ability to multitask and work under pressure - Required
• Analytical skills - Required

Languages

• Fluently spoken and written English - Required
• Native level spoken and written Arabic - Required

Competencies and Values

• Communication
• Collaboration and Teamwork
• Judgement and decision making
• National Society and customer relations
• Creativity and innovation
• Building trust