Marketing Trainer - DAWERR Activity – Incubation Program

Context & Background  

Berytech is a leading organization in the Entrepreneurial Eco-system in Lebanon, that aims to provide a conducive environment for the creation and development of startups, through incubation, business support, counseling, funding, networking, and the company hosting, hence taking part in the economic revival of the country, participating in wealth and job creation, and retaining graduates and high-level skills in Lebanon.  

This Incubation Program is a program  designed and managed by  BERYTECH under the DAWERR Activity, a 5-year Activity funded by the United States Agency for International Development (USAID) with the goal to establish sustainable and replicable integrated solid waste diversion and valorization solutions in rural areas of Lebanon.  

Under DAWERR program, BERYTECH will provide business and technical assistance and other needs to support 6 incubated startup teams in validating their business idea and sharpening their business model.  

Phase I is a two-month validation program. The program focuses on validating their product and business model with stakeholders and industry experts. 

Scope of work 

The DAWERR Activity team seeks a Marketing Trainer (we are targeting independent trainers/freelancers only) to address the following:

• Define the startup’s unique value proposition and its adequate target audience.
• Identify the market size the startup can target.
• Help the startup map their competition and analyses it and position in front of it.
• Identify the startup’s proper price positioning.
• Identify the right pricing strategy for each startup.
• Help entrepreneurs identify their team’s sales needs, strengths, and weaknesses.
• Map the right sales and marketing channels.

Workshop Details 

• Workshop length is up to 4 hours on Competitive analysis, Positioning, Market sizing, and Pricing
• Sessions are expected to be highly interactive, customized to early-stage startups 

Expected Deliverables  

Key Deliverables: 

• PowerPoint Presentation for the workshop 
• Tools & templates to support the entrepreneurs 

Qualifications  

• Experience as a Marketing Trainer with Startups working in waste preferably

• Possess strong marketing knowledge
• Desire to deeply understand and empathize with the ventures profile The workshop content should be adapted to a marketplace business. Examples and case studies on the waste marketplaces should be presented during the sessions.  

Selection criteria 

Expert trainers will be selected based on: 

• Expert bio, proven track records and experience in the required field 
• Budget scope