EoI 83418863 Web-Social Media Consultant- 21.2202.6-003.00 PARTII

Strengthening the influence of Palestinian refugees on their living conditions in the MENA region (PART II)

The project “Strengthening the influence of Palestinian refugees on their living conditions in the MENA region (PART II)” was commissioned by the German Ministry for Economic Cooperation and Development (BMZ) in December 2021 to improve the capability of Palestinian refugees to influence their living conditions. The project is active in the Palestinian Territories, Jordan and Lebanon and its main political partner is the United Nations Relief and Works Agency for Palestine Refugees in the Near East (UNRWA). It also works in close cooperation with host government institutions – in case of Lebanon the Lebanese Palestinian Dialogue Committee (LPDC) - as well as local NGOs and CBOs.

Context

Since 2018, GIZ has been supporting the LPDC’s communication and reach out efforts to the Palestinian refugees community particularly youth groups. This is to ensure that Palestinian refugees’ situation in Lebanon in the eye of the Lebanese public, decision makers, and international community while to ensure the continuous presence of the Palestinian file on the public agenda.

For this purpose, LPDC is making use of their social media channels and new website as informative platforms to communicate with target audiences and stakeholders.

Under the guidance and supervision of the Project Manager, the Web-Social Media Consultant will liaise with the LPDC Communication Consultant and LPDC team to support the project in the digital dissemination of communication materials on the different social media platforms, and ensure proper adaptation of the content to social media key messages.

Services to be provided

The contractor shall report to LPDC offices at the Grand Serail, and shall liaise with the Communication Consultant for materials to be published on LPDC’s websites and social media channels.

The contractor shall provide the the following service:

I- Support the implementation of LPDC Communication strategy:

• Assist in drafting English and Arabic stories, social media posts, press releases, concept notes, presentations for the project in addition to writing stories for the LPDC website related to the project’ activities.
• Support with the preparation of a monthly digital communication performance report for the project’ social media posts.
• Assist with the preparation of a monthly digital performance report of the LPDC website.
• Review of reference communications materials, identification of reference materials for retention. Maintenance of information database and photo library.
• Provide logistical assistance to the project’s activities, mainly the media component.

II- Management of the website, social and media channels:

• Maintain an updated and high-quality LPDC website.
• Assist in the development and publication of digital content on LPDC’s social media channels.
• Monitor the performance and traffic on the LPDC website, including the performance of digital ads on other websites, such as Facebook, news websites in Lebanon and Google.
• Assist the LPDC Project Manager in ensuring adequate visibility to project donors;
• Assist in developing storylines for publications and substantive articles relating to LPDC’s activities;
• Perform other duties as requested by the Project Manager.

III- Coordination on the communication materials with GIZ PART II:

• Compliance with the GIZ rules and regulations of the posted materials on LPDC’s social media channels to ensure adequate visibility of GIZ (Logo placement, sensiti
• Continuous coordination with Communication Focal Point from GIZ PART II

The contractor shall perform up to 100 working days. The contractor may be responsible for the management of the LPDC website and adaptation of content materials to the LPDC Social media in a modern context to help improve the reach to the targeted communities..

The work includes frequent visits to the LPDC offices at the Grand Serail, Beirut. Transportation will not be reimbursed separately by GIZ.

-Qualifications od proposed consultant 

• Education: A minimum of Bachelor’s degree in communications, journalism, digital marketing or a closely related field.
• Professional experience:
  • 3 years of experience in the field of communications, journalism and/or writing for the web.
  • 3 years of experience in handling of web-based content management systems.
  • Previous experience in social media management, especially Facebook. Experience with Twitter is an advantage.
  • 3 years of experience in the dissemination (writing and editing) of Communication materials on website and social media channels, especially Facebook and Twitter.
  • 3 years of experience in developing compelling content to generate response from audiences online, including key messages and tags, and submission of performance report on the disseminated activities..
• Knowledge of using WordPess tools, writing with sensitive language and for organizing and conducting sessions and meetings.
• Esperience in the region/knowledge of the country 
• Good understanding and knowledge of the Palestinian refugee's context 
• Good knowledge of the LPDC context and publication materials 

• Appropriateness of proposed concept 

  The criteria are as follows:

1. previous technical experience (web-based content management systems, social media management, developing content to generate response from audiences online)
2. previous context and target group experience
3. previous experience & availability to work with targeted area

-Language skills:

Fluency in Arabic and English (Written and spoken)