Social Media Expert - WOMEN ECONOMIC EMPOWERMENT FOR LEBANON PROJECT (WEEL)

The Lebanese economy needs more than ever a productive private sector capable of driving economic recovery, create jobs, and support a fragile balance of payment by producing local goods and services, increasing exports and diversify export markets.

In this context, the WOMEN ECONOMIC EMPOWERMENT FOR LEBANON PROJECT (WEEL) aims at Supporting Women-Owned And Women-Led Businesses In Lebanon by providing grants that vary from 15,000 to 50,000 Euros to be used for expending investments, covering expenditures and getting technical assistance.

This project is part of a larger programme, the EU for Women Empowerment (EU4WE), funded by the European Union and implemented by Expertise France. It aims at promoting full and unconditional equality between men and women in Lebanon. The specific purpose of EU4WE is to reduce gender-based violence through women’s empowerment and enhance existing institutional mechanisms working towards gender equality.

This project is committed towards non-discrimination and promotion of gender equality, diversity and inclusion, and equal opportunities.

WEEL project’s implementation resulted in the selection of eighteen women-owned/led MSMEs and start-ups to receive financial grants, following a detailed needs assessment performed by experts in business consultancy.

The selected MSMEs and startups will undergo a journey of tailor-made technical, business, and financial support that varies from covering legal fees, content creation, and marketing expenses, to the costs of platform development, capacity building, and franchise, in addition to machinery, and many other types of expenditures. 

The expert will work under the overall direct guidance of the Communication & Outreach department in close coordination with the Program Manager. Key deliverables will be focused on the women-owned/led MSMEs and start-ups undergoing a business support journey within WEEL project, and they include:   

-      Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification.

-      Generate, edit, publish, and share weekly content (original text, images, video, or HTML) that builds meaningful connections and encourages community members.

-      Set-up and optimize pages within each platform to increase the visibility of the social content.

-      Monitor beneficiaries’ engagement and suggest content optimization.

-      Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information.

Applicants must fulfill the following requirements:

• Bachelor's Degree, preferably in Communications, Marketing, Business, Media, or Public Relations.
• Proven working experience in social media marketing or as a Digital Media Specialist.
• Excellent consulting, writing, editing (photo/video/text), presentation and communication skills.
• Demonstrable social networking experience and social analytics tools knowledge.
• Adequate knowledge of web design, web development, CRO and SEO.
• Knowledge of online marketing and good understanding of major marketing channels (Facebook, Youtube, Twitter, Instagram, etc).
• Positive attitude, detail and customer-oriented with good multitasking and organizational ability.
• Fluency in English and Arabic – French is a plus

The selected Consultant is expected to start his/her activities on September 20, 2022.

Candidates should submit the following documents:

• Technical proposal (maximum two pages) describing the methodology to conduct the work based on the content suggested in section: “Objectives and key activities,” elaborating it further.
• Financial proposal clearly describing the package and price proposed by the consultant.

Profile and project references (maximum two pages): A brief explanation of the consultant(s) background should be submitted (CVs shall be included as annex) along with project references on the topic.