Senior Communications & Outreach Manager

Key Responsibilities
Strategy
● Develop and implement MI’s communications strategy for TV, radio, and social
media
● Set branding guidelines for MI that are in line with its mission, vision, and strategy
● Undertake the necessary monitoring and evaluation activities to determine and
ensure the success of the communications and marketing strategies
● Contribute expertise in media and online engagement and public outreach to MI’s
overall strategic planning.
Publications:
● Coordinate and manage the development and production of all communication
materials for MI and its programs to effectively support the advancement of MI’s
mission and vision in Arabic and English
● Oversee, write, and edit all communication documents, including publications,
communication materials, press releases, and edits official letters, nominations
letters, and award letters relevant to the work of MI
● Prepares invitation letters for senior opinion leaders and politicians who take part in
MI’s television programs
● Prepare critical messages for the organization for marketing and communication
purposes.
● Ensure that all MI output, including publications, articles, press kits, and critical
correspondence copy, aligns with MI's branding guidelines.
● Assist in updating and developing MI’s presence on social media networks.
Media
● Build relationships and contacts with relevant print, broadcast, and online journalists
throughout the Arab world.
● Respond to all media inquiries in a timely and accurate fashion.
● Produce media briefings (press kits) for conferences and events as required.
● Arrange media interviews for MI staff and draft briefings when appropriate.
● Ensure that all MI media coverage is recorded internally and for staff research
purposes.

Skills, Qualifications, and Experience
● Bachelor’s degree in communications or marketing.
● At least five years' experience in senior communication positions (preferably in the
non-profit sector).
● Exceptional written communication skills in Arabic and English, with the ability to
adapt style to suit different communications media and audiences.
● Excellent interpersonal skills.
● Leadership skills.
● General understanding of the not-for-profit sector.
● Enthusiasm for new opportunities presented by blogging and social media.
● Creative and innovative approach to communications and branding.