Expression of Interest - Communication and Visibility Expert - 70.3044.8-001.06 VTE4all

The project Vocational and Technical Education for all in Lebanon (VTE4all) is funded by the European Union and implemented by GIZ. It is designed to support Lebanon in the context of the protracted crisis providing job-related competences to vulnerable Lebanese, Syrians and Palestinians. The overall objective of the VTE4all is to enhance the capacities of vulnerable individuals in Lebanon to increase their employability prospects and pursue decent livelihoods pathways through improved access to quality Technical and Vocational Education and Training (TVET), while supporting TVET system strengthening and TVET’s relevance to the needs of the labor market.

Outline of the mission and responsibilities

The purpose of the Communication and Visibility Expert is to assist VTE4all team in raising awareness about the role of VTE4all, its objectives and main achievements among key stakeholders, target group and the general public in Lebanon, highlighting the beneficial support of the European Union. The Communication and Visibility Expert will assist the project in the deployment of the VTE4all communication plan with appropriate messages to be used in daily communication and visibility opportunities and support in the organization of the planned events and the Closing Event, under the guidance and supervision of the Team Leader - Key expert.

The Expert will also coordinate the development of visibility materials relevant to VTE4all communications following GIZ and EU guidelines, assure that VTE4all press and social media communications are up-to-date and assist VTE4all team in the organization and implementation of the workshops and events.

TASKS

General Duties

The Communication and Visibility Expert will perform the following activities in coordination with the Key Expert 4:

• Increase the visibility of the project through written (story collection, articles and newsletters) and visual content (online designs), print communications, video clips, events management, etc.
• Identify and initiate new and creative ways to enhance the visibility of VTE4all end EU in Lebanon
• Draft and/or edit publications, web stories, tweets, speeches, press releases and assist with editing and revision of project documents for publication to ensure clarity, consistency, and readability of the text for the intended audience.
• In coordination with project team members, manage communication and visibility tasks related to the organisation of workshops and events and provide logistical support
• Oversee planning and execution of identified support services, such as graphic design and layout of various digital or print communication tools, illustrations, translation, photography and video-audio production.
• Liaise with DGVTE to keep VTE4all web page and its news up to date by providing materials for publishing
• Advice and assist VTE4all team to include media outreach activities such as interviews or press briefings.
• Advise VTE4all on media relations, handle media inquiries, develop and maintain media contacts and lists.
• Draft and distribute media advisories, news releases and other materials
• Actively seek media coverage of relevant actions and events
• Disseminate project information to stakeholders
• Where appropriate, take part in workshops, training courses, external events, etc. for future media coverage
• Collect all publications and records for project files, and contribute to the Project Progress Reports with all published materials, broadcasts and events
• Coordinate the preparation and execution of the Closing Event (managing event branding and publicity, venue booking and set-up, event suppliers, event broadcasting, refreshments, guests and speakers, photographer, videographer, etc.)
• Perform other tasks as required in consultation with the Key Expert 4 and Team Leader

Monitoring and Reporting

The Communication and Visibility Expert under supervision of the Key Expert 4 of VTE4all project will:

• monitor execution of tasks and projects related to communication and visibility by the suppliers and Short-Term Experts
• collect and archive all information necessary for reporting
• produce monthly reports and time sheets
• contribute to the development of Quarterly and Progress Reports

REQUIREMENTS

Formal Education

• Bachelor’s degree in journalism, communication, public relations, social science, marketing, or others related to the assignment (minimum requirement)

Experience

• A minimum of 8 years of postgraduate experience in the field of communication, awareness raising, public relations, journalism and/or marketing (minimum requirement).
• At least 2 years’ experience in design and implementation of awareness campaigns in the fields of livelihood, human resources, social development or others (e.g. employment, labour market issues, education, social inclusion, health and youth) (minimum requirement)
• Experience in managing and delivery of the support services, such as graphic design and layout of various communication tools, printing materials, promotional gadgets, photography, etc. (minimum requirement).
• Experience in planning and execution of video production projects (minimum requirement).
• Experience in drafting publications, web stories, tweets, speeches, press releases, etc. (minimum requirement).
• Experience in organization of promotional events, workshops, round tables, conferences, etc. (minimum requirement).
• Experience in promoting social or other campaigns using different media channels (minimum requirement).
• Knowledge of the EU Communication and Visibility Guidelines (preferred requirement)
• Experience in graphics design (preferred requirement)
• Previous work experience with at least one EU funded project in any area (preferred requirement)
• Previous work experience with refugees and vulnerable population (preferred requirement).
• Previous work experience with GIZ projects (preferred requirement).

Other Qualifications

• Fluent in written and spoken English and Arabic (minimum requirement)
• Fluency in French language (preferred requirement)
• Excellent writing and editing skills (minimum requirement)
• Excellent interpersonal communication skills (minimum requirement)
• Proficient use of MS Word, Excel, and PowerPoint (minimum requirement)
• Use of graphic design and photo editing programs like Photoshop, Illustrator or similar (preferred requirement)
• Knowledge of collaborative tools like Teams, SharePoint or similar (preferred requirement)
• Ability to manage multiple tasks under time pressure
• Attention to detail and positive attitude