Social Media Consultant

ABOUT THE PROJECTS

The ‘Strengthening local capacities for social stability in Tripoli and Beqaa’ project is led by International Alert in partnership with the NGOs Basmeh & Zeitooneh (B&Z) and House of Peace (HOPe).

The project is implemented in Tripoli and Beqaa, two areas where social stability has rapidly deteriorated due to a number of factors, including but not limited to the economic crisis, political tension between powerholders and the lack of an agreed crisis recovery plan from the Lebanese government. The approach proposed by Alert, B&Z and HOPe therefore includes two main elements:

•Strengthening the capacities of active local organizations working on protection, education and livelihoods to integrate social stability into their work and pilot community initiatives; and

•Strengthening capacities and supporting youth- and women-led local committees and dialogue groups to implement initiatives in the community, which respond to locally identified needs and create opportunities for interaction and collaboration among refugee and host communities.

The partnership between Alert and the Regional Development and Protection Programme for Lebanon, Jordan and Iraq embodies the engagement principle of localization, by strengthening the capacity of local organizations and local communities. With the two Lebanese partners, B&Z and HOPe, the partnership also supports civil society in responding to the needs of the refugee and host communities.

ACTIVITIES & TIMEFRAME

We foresee that the deliverables described hereunder we would require 2.5 full working days per week over a period of 2 months. The estimated maximum number of full working days is thus, 18 full days of remote and in-person support, to be delivered between Nov 2022 and Dec 2022 as follows:

• Set up a short digital media strategy to cover the destined project based on Alert’s Social Media Plan
• Coordinate and brainstorm with relevant team members on the type of content that needs to be created
• Develop a list of online pages, influencers and public figures that are relevant to Alert’s work
• Coordinate with project members and partners to collect all images/ videos taken around the project
• Take videos during the project when needed
• Create a content calendar that includes all posts to be published around this project – Including original text, image, video, Captions in Arabic and English, Hashtags and relevant people/ pages to tag.
• Coordinate with the Senior Communication and Advocacy Officer on the development of the social media content in terms of visuals
• Schedule and post the content across all platforms and pages of Alert Lebanon.
• Measure results by tracking metrics and insights from each platform

ESSENTIAL REQUIREMENTS

• A degree in media, journalism, marketing or any relevant study.
• At least 4 years successful experience of implementing and coordinating communication and advocacy processes at project and strategy levels.
• Good knowledge and practical experience of Social Media and visibility tools and processes.
• Fluent in Arabic and English, and communicates clearly and effectively.
• Able to influence and motivate others by making their case
• Gets on well with others of diverse backgrounds and in diverse roles
• Very well organised
• An understanding of, and commitment to, safeguarding with young people and vulnerable adults.
• Knowledge and experience of communications, Social Media and visibility in the peacebuilding sector.
• Must be available to start at Mid Nov ,2022 and commit to the consultancy requirements.