Communication Specialist Consultancy

Terms of Reference

Power to Choose – Communications Expert Consultant

Developing a comprehensive digital communication and visibility strategy and tools for Marsa and Oxfam

November 2022

Description

Oxfam in Lebanon, with the support of Global Affairs Canada (GAC), and in partnership with Marsa Sexual Health Center, is implementing a project entitled “Power to Choose Sexual and Reproductive Health and Rights for Young Women and Adolescent Girls” (SRHR Program 2021–2029). This multi-country initiative aims at addressing existing gaps in Sexual and Reproductive Health and Rights (SRHR) in 7 countries in sub-Saharan Africa (DRC and Ghana), in the Middle East (Jordan, Lebanon, oPt), and in Latin America (Bolivia and Honduras).

This project builds on Oxfam’s expertise in using a rights-based approach as well as on Oxfam’s and its local partners’ knowledge and experience through working on shifting power relations and social norms, to collectively advocate for changes to harmful social norms and policies. Communication activities designed include developing a unified visual identity and branding for this project, which will be employed throughout the entire duration of the project to disseminate the designed audio-visual content, including informative factual graphics and human-interest stories.

Objective

Oxfam, in collaboration with Marsa, is looking to hire a Communications Expert Consultant to develop a comprehensive digital communication and visibility strategy for Oxfam and Marsa.

The aim of this comprehensive digital communication and visibility strategy is:

• To guide the dissemination of Power to Choose products digitally [the branding already exists and we have a designer] for the project from now until two years for Oxfam and Marsa, in collaboration with Oxfam and Marsa, including targeted SRHR messaging and increasing project visibility.
• Provide a sustainability plan to the existing social media platforms and digital presence of both Marsa and Oxfam on the level of SRHR and the Power to Choose Project.
• Guide and strategize the work of social media activists supported by Oxfam and Marsa with their digital engagement and advocacy efforts, particularly guiding the advocacy video productions of Power to Choose.

Note: This position is not a call for a designer, or a videographer, or for brand creation. We already have the branding. We are in particular looking for an SRHR expert to draft one comprehensive digital communication and visibility strategy for both Oxfam and Marsa to guide the project products and implementation of communication and visibility activities.

The communication activities of Power to Choose in Lebanon will lead to raising awareness online and offline on the different SRHR needs for women and girls:

• Break stigma and dismantle myths and misconceptions on women’s health narratives by dispersing body positive and inclusive messages and content.
• Ensure access to information to the public via the digital platform/Marsa’s and Oxfam’s social media, and offline by creating a reference for information on SRHR.
• Communicate results and achievements with relevant target audiences.
• Showcase Global Affairs Canada and Oxfam and their contribution to SRHR.
• Disseminate social media posts for project visibility and digital presence on Oxfam’s (Facebook and LinkedIn) and Marsa’s (Facebook and Instagram) through publishing the project’s designed information, human-interest stories, videos, and social-media friendly material.
• Promote the multiple products produced by women champions and groups online and increase the reach of products on SRHR to a wider and more diverse pool of audience.

Job Description

The consultant will:

• Develop a comprehensive digital communication and visibility strategy for Oxfam and Marsa.
• Guide the implementation of the already-existing branding, messaging, and advocacy videos of this SRHR project and maintain the guidance throughout the project.
• Develop an action plan and timeline for production in collaboration with Oxfam and Marsa.
• Provide rounds of edits and drafts as requested by Oxfam and Marsa.
• Follow Oxfam, Marsa, and donor's guidelines (which will be made available by Oxfam and Marsa)

Oxfam and Marsa will:

• Provide background on the project and its branding tools.
• Review, guide, and approve the comprehensive digital communication and visibility strategy, and action plan and timeline, and any other products.

Qualifications

• Availability to start in December 2022.
• Expertise in SRHR in Lebanon or the MENA and extensive knowledge in SRHR topics, contexts, rights, and messaging.
• Relevant advanced university degree.
• Extensive communication, writing, and communication strategy drafting experience.
• Social media skills and experience, especially around women, girls, and SRHR.
• Experience in handling communications campaigns around women, girls, and SRHR, and experience in multi-channel communications.
• At least 3 years of professional experience in drafting communication strategies and tools.
• Previous experience working with I/NGOs in Lebanon.
• Working languages: English and Arabic.
• Excellent coordination and communication skills, flexible attitude, and respect for deadlines.

Timeline:

Start date: December 1st, 2022

*Detailed timeline per deliverable to be agreed upon with the consultant.