Marketing consultant

These activities include skills building trainings for beneficiaries on diverse topics based on the needs of the trainees. The trainer/consultant is required to coordinate with the project manager to combine the needs with the training’s material.

Areas of Responsibility:

The Marketing specialist is required to support the trainees in designing and adopting the most suitable marketing strategies for their businesses.

Job Responsibility:

The marketing consultant is expected to deliver the following:

• Introducing the trainees to market research and linkages to strategy positioning the business.
• Introducing the trainees to SWOT & competitive analysis.
• Providing the trainees with the needed skills to devise a strategy according to objectives (Covering: Basic marketing, E-marketing, Digital marketing, Communication, Branding and Image).
• Advising trainees on budgeting and opportunity costs.
• Giving direction and roadmap document to implement the strategy created with the most effective methods and tools.
• Providing advice on branding, positioning, communications and other marketing issues.
• Creating processes and a product development life cycle.
• Identifying main media messages, communication tools and marketing and advertising campaigns.
• Improving customer experience, PR skills and public relations.
• Provide contacts, if needed for reliable vendors, in the field of packaging, media communication….

Position Requirements and Qualifications:

1. BA in marketing, communications, business or relevant field.
2. Minimum of three years’ in a senior marketing position.
3. Proven experience as marketing consultant or similar role.                           
4. Strong Knowledge of data analysis and market research.               
5. In-depth knowledge of marketing principles and best practices.                 
6. Ability to think strategically and analytically.                        
7. Excellent writing and communication skills in both English and Arabic languages.
8. Strong cross-cultural skills and experience working with people from different ethnic/cultural backgrounds.
9. Demonstration experience in planning, organization, resources management, and mediation.
10. Proven ability to multi-task and meet deadlines.
11. High creativity in writing effective proposals and reports.                             
12. Strong communication (oral and written) and presentation skills.                              
13. Proficient in MS Office/Working knowledge of IT and marketing software.

Deliverables

The provider of services shall be responsible for the following deliverables.

• Training Syllabus and timetable
• Materials used throughout the workshop and training curriculum.
• Training logistics (attendance sheet, record keeping…).
• Total cost including number of hours and/or days + cost per hours and/or day.
• Appraisal by the end of the training with further recommendations.

Reporting

The Marketing Consultant shall report to the project manager.