Branding and Marketing Expert- Stand UP!

Context & Background

About Berytech:

Berytech is a leading organization in the Entrepreneurial Eco-system in Lebanon, that aims to provide a conducive environment for the creation and development of startups, through incubation, business support, counseling, funding, networking, and company hosting, hence taking part in the economic revival of the country, participating in wealth and job creation, and retaining graduates and high-level skills in Lebanon.

About STAND Up !

Berytech is the implementing partner in Lebanon of STAND Up! Sustainable Textile Action for Networking and Development of circular economy business ventures in the Mediterranean, an EU-funded project under the ENI CBC Med programme.

The STAND Up! project addresses the need for transition to an environmentally and socially responsible circular model in the textile sector, a traditional key industry in the Mediterranean with an undoubtful cross-border nature.

About the activity

With the aim of empowering the Fashion, Clothing, and Textile industry in Lebanon, Berytech is launching the Textile Eco-Innovation Challenge that offers the opportunity to develop sustainable innovations by entrepreneurs for companies in this field.

 

SCOPE OF WORK AND SKILLS REQUIRED:

Marketing and Branding Consultancy Firm:

• To create a branding and digital marketing strategy for a startup developing an insulation panel from textile waste. The branding and digital marketing strategy will include website development, brand identity and social media management.
• To submit a clear report with insights, recommendations and action points based on the findings of the branding and digital marketing strategy developed.

Requirements and Deliverables:

The consultant will be working on the "scope of work" while adding complementary suggestions and personal input to achieve the desired outcome based on the startup’s needs and roadmap.

• The consultant will create a branding and digital marketing strategy and submit findings report for a startup developing an insulation panel from textile waste. The branding and digital marketing strategy will include website development, brand identity and social media management.

The mission will be implemented between July and August 2023 for 5 weeks.

Qualifications

• Consultant experienced in conducting branding and digital marketing with more than 7 years of experience in the field.
• Experience in website development and social media management.
• Track record working with startups and entrepreneurs.
• Effective communicator with any audience in an organized and professional manner.
• Preferred previous experience working in the textile industry and sustainability matters.

 

Selection Criteria:

Experts or training firms will be selected based on:
- The proposal suggested for the program’s objectives
- Experts bio, proven track records and experience in the required field
- Budget scope