Branding Strategy expert for AGROFITT - Food System Challenge

The Consultant is expected to fulfill the following in addition to any other task required:

1. Brand Assessment and Research:
   • Conduct a thorough assessment of the company's current branding and market research to understand the target audience and competitors.
   • Analyze consumer preferences and trends related to apple and orange flavors.
2. Branding Strategy Development:
   • Develop a comprehensive branding strategy for the new apple and orange flavors product line.
   • Define brand positioning, value proposition, and key messages to differentiate the products in the market.
3. Brand Name and Logo Design:
   • Propose brand names for the new apple and orange flavors that resonate with the target audience and align with the brand positioning.
   • Create new logo designs that visually represent the essence of the products and evoke the desired emotions.
4. Packaging and Design Concept:
   • Design packaging concepts for the apple and orange chips, considering the brand identity and product attributes.
   • Ensure the packaging communicates the unique selling points and attracts consumer attention on the shelves.
5. Marketing Collateral and Communication Materials:
   • Develop marketing collateral and communication materials, such as product brochures, flyers, and digital assets, to support the product launch.
6. Brand Guidelines and Implementation Plan:
   • Establish brand guidelines to ensure consistency in brand identity across various touchpoints.
   • Provide an implementation plan for the new branding across the production line, marketing materials, and online platforms.

Deliverables:

1. Branding Strategy Document:
   • A comprehensive document outlining the branding strategy for the new apple and orange flavors product line.
2. Brand Name and Logo Designs:
   • Brand name options and logo designs for the company's consideration and selection.
3. Packaging and Design Concepts:
   • Design concepts for the apple and orange chips packaging, showcasing different visual options.
4. Marketing Collateral and Communication Materials:
   • Prepared marketing collateral and communication materials to support the product launch.
5. Brand Guidelines:
   • A detailed document specifying brand guidelines and standards for consistent brand representation.
6. Branding Implementation Plan:
   • A plan detailing the step-by-step implementation of the new branding across various platforms.

The consultant will provide these deliverables within the specified intervention period after working closely with the company to create a compelling branding strategy and design for the new apple and orange flavors product line.

As part of the program’s Monitoring and Evaluation (ME&L) processes, the consultant is required to:

• Deliver a briefing report to the program’s team.
• Attending check-ins short meetings, if needed and required by the program’s team
• Attending MEL induction meeting before the beginning of the session if requested by the program’s team
• Conducting pre-post assessment, feedback and attendance as requested by the program team

Questions regarding the technical should be asked to the client directly during a site visit or via a call. To arrange a visit or conference call, please coordinate with Youmna Younes, email: youmna.younes@berytech.org, phone number: 70/516413. The client has the right to stop meeting consultants/ consultancy firms at his disclosure.

  Qualifications

• Bachelor’s degree, MSc Degree Marketing, Brand Management, Graphic Design, Communication Design, and any other relevant field.  
• At least 15 years of experience in similar projects.
• Excellent communications and report writing skills.
• Fluent in English and Arabic